Nov 2, 2016
Learning #content optimization from #CBSi at #Boomtrain p.s. Thanks for great breakfast! (at Boomtrain)
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Learning #content optimization from #CBSi at #Boomtrain p.s. Thanks for great breakfast! (at Boomtrain)
Nudgespot Acquired by Boomtrain With an Unrevealed Amount
Nudgespot Acquired by Boomtrain With an Unrevealed Amount
An artificial intelligence-based marketing company, Boomtrain has acquired a Bengaluru-based messaging platform, Nudgespot. The amount of the deal is not yet disclosed. Nudgespot was founded by Raveen Sastry, former Myntra co-founder. Founded in 2012, Boomtrain is a marketing platform that uses artificial intelligence (AI) to engage users and drive relevant interactions. Post-acquisition,…
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Boomtrain, a marketing platform that uses artificial intelligence (AI) to drive relevant interactions with users at every touchpoint, today announced it has signed a definitive agreement to acquire partner, India-based Nudgespot. Nudgespot has built a best-in-class messaging platform that will integrate into Boomtrain’s technology to deliver a seamless experience for businesses to communicate with customers and visitors on websites and in mobile apps. Boomtrain and Nudgespot initially partnered nine months ago, and have been co-developing a product that combines Nudgespot’s platform with Boomtrain’s AI technology. Terms of the acquisition were not disclosed.
Let’s give it up for: Boomtrain
http://venturebeat.com/2015/10/13/boomtrain-raises-12m-to-expand-email-and-notifications-automation-platform/
"The act of looking for content which is an annoyance as a TV viewer is a primary activity as a web surfer."
http://www.forbes.com/sites/anthonykosner/2012/06/10/apple-tv-will-change-the-content-we-consume-on-all-our-screens-forever/
Mark Suster talks about the rise in premium content creation that isn't coming from the huge production houses like WB, Paramount, Pixar. In a new trend, Netflix, Hulu, Youtube and Amazon are investing hundreds of millions in creation of original content. Suster calls this "torso tv" meaning it's not the blockbuster head-end and not the UGC long-tail. Torso TV is being created internationally at huge scale for an order of magnitude less cost. In my opinion, the only question that remains, is how to discover this content? I don't think traditional taxonomy is going to work and the aggregators like Youtube will face the challenge of which content to promote. I believe that the masses should help the cream rise to the top and that online communities should be able to find this collection from their social and interest graphs. A platform for social curation. That's what I'm talking about.
boomtrain.com
18 months ago, Mark Suster forebode the future of online movies and TV. While much has happened, little has changed. What's preventing a disruption?