#botswana diamonds

[highlandbliss-blog]

Botswana will soon taste the waters...that is sell some of its diamond production outside the De Beers system. Make no mistake, Namibia will soon follow. De Beers is not what it used to be.

diamondshades.com

[plouton-consulting]

[plouton-consulting]

‘Botswana Diamonds’ refer to a range of diamonds, all sourced from the De Beers Group in Botswana and all manufactured within Botswana to the highest possible standard. 

At the core of ‘Botswana Diamonds’ are a variety of aspirational messages about the country of Botswana, principally about the extraordinary beauty, romance and mystique of the countryside and its culture as well as a clear and unambiguous statement of country of origin and ethical accountability, both to retail partners and ultimately to the consumer. 

PLOUTON was involved in managing the strategy and the marketing of this brand, working with the client, Star Diamond Group and their partners Tache, and other stakeholders including De Beers, retail chains in North America such as Birks & Mayors, and the Government of Botswana. Responsibility extended to agency selection and creative management of a variety of collateral, including advertising, direct mail, web, video, PR and sales training.

[diamondprice-blog-blog]

Botswana Diamonds Begins New Exploration in Cameroon

Diamond Price brings you another diamond news update:

AIM-listed Botswana Diamonds (LON:BOD) has begun a 60-90 day exploration programme in a remote rainforest area of Cameroon...The programme is on the company’s 8.000 square km diamond licence south of the Mobilong diamond field.

Read the entire article at Cameroon Online

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