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Holition produces an augmented reality jewellery application for Forevermark, the jewellery brand of the De Beers family of Companies. Here, Jonathan Chippindale of Plouton Consulting discusses the impact of the project.

#Holition

Holition were delighted to welcome Deputy Prime Minister Nick Clegg to our studio in East London today, where he was one of the first people to see our new iPad augmented reality application in action- part of our latest R+D developments driving UK innovation in retail technologies.

Deputy Prime Minister Nick Clegg was shown around Holition by Jonathan Chippindale of Plouton Consulting, as he visited new technology companies Holition and Inition in East London where he gave a speech on reducing the burden of regulation on Small and Medium Enterprises.

Crown copyright.

Jonathan started his career in luxury, where he was Head of Marketing at Garrard, who were the British Crown Jewellers at the time. This image was part of an advertising campaign created in 1992 under the headline "Crowned by Garrard"

Jonathan and Lynne Murray are two of the UK jewellery industries 'Hot 100'...

#Holition #Awards

PLOUTON is supporting the commercialisation of Holition from an R&D idea to a profitable business, providing Jonathan as an acting Chief Executive, knowledge of the luxury industry as well as marketing strategy support and sales.

#Holition

#Advertising #AMC

Over the last 40 years Dimexon has grown to become a globally trusted and respected player in today’s diamond industry. As both a DTC Sightholder and Rio Tinto Select Diamantaire, Dimexon has been recognised by some of the leading mining houses, a reflection of Dimexon’s emphasis on quality and integrity and providing them with a broader and more consistent supply of diamonds. Dimexon are one of the largest players in the industry, producing consistent, quality polished diamonds along with exquisitely designed and crafted jewellery.

PLOUTON has supported Dimexon’s expansion through a variety of services, including opportunity identification by consumer, market and product, market knowledge and marketing strategy. In 2010 PLOUTON were tasked with producing a new corporate marketing campaign, building on previous work while reinforcing Dimexon’s USP of Future Leadership.

#Mobile #Dimexon

‘Botswana Diamonds’ refer to a range of diamonds, all sourced from the De Beers Group in Botswana and all manufactured within Botswana to the highest possible standard.

At the core of ‘Botswana Diamonds’ are a variety of aspirational messages about the country of Botswana, principally about the extraordinary beauty, romance and mystique of the countryside and its culture as well as a clear and unambiguous statement of country of origin and ethical accountability, both to retail partners and ultimately to the consumer.

PLOUTON was involved in managing the strategy and the marketing of this brand, working with the client, Star Diamond Group and their partners Tache, and other stakeholders including De Beers, retail chains in North America such as Birks & Mayors, and the Government of Botswana. Responsibility extended to agency selection and creative management of a variety of collateral, including advertising, direct mail, web, video, PR and sales training.

#Botswana Diamonds #Star Diamond Group #Advertising

PLOUTON wrote copy for the Bonas Group web-site, articulating the interesting dichotomy of a fifth generation family company with the changing face of today's diamond industry

#diamond #web

PLOUTON created an outdoor billboard for AMC-GEMEXEL, AMC's Namibian partner, seen here in Windhoek.

#Advertising #Diamond #AMC

Designs for Dimexon's BaselWorld stand based on ideas generated by PLOUTON

#Collateral #Diamonds #Trade Show

‘Botswana Diamonds’ refer to a range of diamonds, all sourced from the De Beers Group in Botswana and all manufactured within Botswana to the highest possible standard.

At the core of ‘Botswana Diamonds’ are a variety of aspirational messages about the country of Botswana, principally about the extraordinary beauty, romance and mystique of the countryside and its culture as well as a clear and unambiguous statement of country of origin and ethical accountability, both to retail partners and ultimately to the consumer.

PLOUTON was involved in managing the strategy and the marketing of this brand, working with the client, Star Diamond Group and their partners Tache, and other stakeholders including De Beers, retail chains in North America such as Birks & Mayors, and the Government of Botswana. Responsibility extended to agency selection and creative management of a variety of collateral, including advertising, direct mail, web, video, PR and sales training.

#Strategy #Collateral #Diamond

Jonathan Chippindale, CEO of Holition and Managing Partner of Plouton, discusses the future of augmented reality on www.luxurysociety.com

#Holition #Thought Leadership

Lynne Murray, Holition's Brand Director together with Jason Holt, Founding Director, the lovely Victoria Hughes, Marketing Director of Tissot UK and yours truly at the UK Jewellery Awards. Holition was nominated for Best Business Initiative...

#Holition

"What the Tech...", Holition's augmented reality project for fab UK jeweller Hannah Martin in August's Vanity Fair.

#Holition #Press

The subtle influence of product placement...

#Marketing #SomeOne #Dimexon

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