Aug 27, 2019
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Bottled Walkman, sold from vending machines for Sony Agency DraftFCB Country New zealand
Sony and their advertising agency, DraftFCB; created an MP3 player that also works under water. A swimmer-friendly MP3 player, the Bottled Walkman.
And to demonstrate this function, Sony sells these Bottled Walkmans in a bottle of water.
Sony 'The Bottled Walkman'. Genius! Marketing at its best.
The Bottled Walkman Some smart marketing/advertising by Sony
Sony comes up with a brilliant idea to sell its waterproof mp3 player inside of filled water bottles. What do you think? Would this make you more likely to buy one?