week 12
EVENT PLANING BUSINESS
As I continue to build and grow my event planning business, one thing I’ve learned is that marketing is everything. I have the best ideas and offer the greatest service, but without good marketing, it's hard to be heard—especially in a competitive field like event planning.
What's Working:
1. Instagram for Visual Appeal
My favourite tool has been Instagram. The event planning business is very visual, and posting stunning photos of past events, mood boards, and inspiration posts is what attracts clients. Reels and stories get decent engagement, and using the right hashtags (#EventPlanner, #BramptonEvents, #LuxuryEvents) helps gain new followers.
2. Word-of-Mouth and Referrals
Happy customers are the best promoters. If someone enjoys the service you provide, they will talk. I always encourage clients to review or share photos and mention my page. These word-of-mouth referrals create trust and attract quality leads.
3. Community Facebook Groups
Participating in local groups or responding to people looking for event planners has helped me reach potential customers directly. These websites also give me a chance to claim my identity and emphasize what sets my business apart.
What's Not Working (Yet):
1. Email Marketing
Email is an excellent long-term tactic, but it has not worked too well for me yet. I am still building my subscriber base, and I've found that emails must be quite well targeted and also visually engaging to capture attention. I will try to do better in this area by providing free resources such as downloadable event checklists to entice subscriptions.
2. Boosted Facebook Posts
Although I’ve tried boosting Facebook posts, the return hasn’t been great. I’ve realized that it’s not just about boosting—it’s about targeting the right audience and having a clear call to action. I’m exploring running more specific ad campaigns instead of random post boosts.
3. Too Many Platforms
I tried to be on all the social media sites—Facebook, Instagram, Pinterest, TikTok—but it was too much. I have now concentrated on the sites where my target clients are most active. Quality trumps quantity.
