#brand leverage

[danieledorazi]

Diffusion Lines: How To (In 3 Steps)

///

As Off-White explores the beautiful (and dangerous) world of the diffusion line, Glossy came up with a useful guide, AKA ‘The Off-White guide to the new diffusion line’, featuring the following 3 steps:

Step 1: Establish the hype

Step 2: Limit inventory, just like any other collection

Step 3: Control distribution channels