For long term #Success, you’ll want to consider how “sustainable” your #BrandAdvantage is. For example, a #Trademark or a patent is an exclusive right granted to you and is highly sustainable. On the other hand, if you provide superior customer service, your competitors could raise their service levels and diminish your advantage. Take an honest look at what your competitors do better than your #StartUp. You’ll want to work on these area or relative weakness before you #LaunchYourStartUp. Finally, if you can’t think of reasons why a customer should come to you over a competitor, you should give lots of thought to the viability of the concept. https://www.instagram.com/p/BqiZBn-lX18/?utm_source=ig_tumblr_share&igshid=7p8wjinj2k5r