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Because of you, believing in our tee shirt. We have gone from an idea to something we're not quite sure yet. We currently have delays on what to bring to you next. Thank you for believing in Animals Of Paradise LLC,. (Were not in stores yet, we have a long way to go) #animalsofparadise #riyadh #BrandBOOM AnimalsOfParadise.bigcartel.com
Congrats to Stampd!
Los Angeles based streetwear label Stampd just got included on GQ’s annual Best New Menswear Designers in America program. The minimalist brand is only 4 years old and already is a favorite among celebrities. Congrats to Stampd! Check out some of their pieces below.
Stampd
http://www.stampd.com/
Resolutions to Keep in Mind
The new year has arrived and what are your resolutions for 2015? What are you planning for your brand this year? Have you set goals? Here are some things to keep in mind as you come up with your new years resolutions.
Invest in tech for your brand
Technology is a part of life now more than ever. From the moment your iPhone alarm wakes you to the Facebooking you do before you fall asleep. Or maybe you watch a little Hulu or Netflix before you sleep. Technology is ever evolving to make our lives easier. It’s time to embrace technology for your brand.
Why stay stuck spending countless hours creating line sheets on Photoshop and Illustrator when there are better options around? The demand for B2C features on B2B platforms is rising and buyers are looking for ease and functionality when buying from brands. Linesheets and order forms aren’t cutting it anymore. Brandboom, utilizes interactive links to capture orders and its platform allows you, the brand, to create a line sheet in minutes.
At the end of the day your clothing line is still a business. As much as you want to put a message out in the world, if you don’t meet your bottom line in terms of finance, you can’t continue to spread your message. Invest in technology that will help you bolster your brand’s business side, thus enabling you to focus on designing and creating.
Review and upkeep your website
Just like how you make a first impression in real life, you also make a first impression online. What is your first impression? Your website! Take some time to really review your main website. Does it include everything that you need to connect a buyer to you? Does it look professional and attractive to potential buyers? Does it represent you in the way that you want it to?
A bad website can affect a buyer’s first impression of your brand. Building a website can be hard but there are other alternatives to coding your own website. Companies like Squarespace offers clean layouts with easy drag and drop features can enable you to create a clean and modern website to present to your buyers. There is a small fee, but a good website that makes a strong first impression is worth it.
Remember your social media presence counts as well
Social media, where the lines are blurred and no one can predict what will go viral. Nowadays, having some sort of presence on social media is very important for brand develop and interaction. Social media allows brands to be able to directly interact with their customers and enables you to showcase your brand’s lifestyle and philosophy.
But be wary, social media can sometimes get cluttered. When posting on your social media accounts, remember that you are representing more than just yourself, you are now representing a brand.
Consistency
Whether it’s design, social media, or blogging. The beginning of the year is always a good time to step back and look at the direction of your brand. Is it going where you want it to be and does everything make sense? It’s easy to get distracted and unfocused throughout the year so take some time to really set some consistency goals to stick to for the year.
Make a Good Impression on Buyers!
What to Keep in Mind When Emailing Buyers
Getting your brand into stores and boutiques is no simple feat. Buyers are inundated with emails from brands, reps, and whoever else might be vying for their attention 24/7.
Just like in everyday life, your first impression makes a huge difference in whether you get contacted or passed over from a buyer. Even if your initial email is just an inquiry, make sure that you represent your brand in a convincing manner. Here are some tips on important information to always include on your emails to buyers!
All relevant contact information
Make sure all your contact information is up to date! Phone number, mobile number, email, fax, address, etc. You don’t want to miss a call because you didn’t update your mobile number. Also make sure that there are no typos or misspellings.
Lookbooks, catalogs, linesheets complete with all information!
You would be surprised at how many brands send in look books/catalogs/linesheets with no price! Or maybe it’s missing important product information like sizes or material. Your look book might look great, but without all the information, buyers might pass it over because they don’t have time to chase you down for the information. It’s always good to include an order form with your email so if they want to purchase right away, they can.
If you’re on Brandboom, all this information will be included in your Presentation. Our system will make sure you don’t send out anything that’s incomplete.
Actually sending visuals
Sometimes brands starting out will just send an email explaining their line and ask if the buyer is interested. You can explain all you want, but visuals are more effective than words. Always include visuals.
Links to your social media
Remember to link to all your social media and blogs so if the buyer is interested in your line, they don’t have to search for it. Some buyers will look at your social media to get a feel for your brand and decide whether or not it fits in with the direction of their store.
Make sure to spell their name CORRECTLY
Self-explanatory. Make sure you do your research and spell their name correctly.
Correct grammar
Again, self-explanatory. Utilize the spell check option!
These are just some tips that we’ve gathered together based on experiences of our team members who were past buyers. Remember, first impressions last! Make yours a strong one!
Top 4 Los Angeles Street Wear Brands We Like
Los Angeles is a melting pot of cultures. Sunny weather, palm trees and home to one of the biggest fashion districts in the U.S, it’s no wonder street wear runs rampant here. Los Angeles offers a great environment for a street wear line to thrive.
This is a small sample of the top 4 street wear brands in Los Angeles that we totally love.
The Hundreds
We’ve all seen the little Adam bomb in some shape or form. The Hundreds started off making tshirts and now they’re key tastemakers and trendsetters on the scene. Their blog covers everything from their new releases, to their travels, to in depth interviews with other brands. The Hundreds is a brand that is a staple in any street wear aficionado’s wardrobe.
Undefeated
Undefeated started off as a carefully curated, well edited sneaker store and has since grown to be an international brand. Their brand based on sports culture is now one of the most sought out brands in street wear today.
Brian Litchenberg
You’ve seen his riffs on famous and iconic logos. Hermes to Homies? Celine to Feline? Brian Lictenberg’s take on mega fashion houses logos took off with rocket speed. From celebrities to the heads of fashion magazines and brands themselves, everyone seems to be rocking these tongue in cheek designs.
Dime Piece LA
We had to include the ladies in this one. Although street wear is a male dominated scene, there are some bad ass women making their own noise. Dime Piece LA is loud, in your face, and unapologetic. Co Founders Ashley Jones and Laura Fama set out to make a brand that is empowering and is now attracting taste makers from all around the world.
Hot Pot and White Elephants
The holiday season is here and since most of our team members will be out of town these upcoming weeks, we decided to have our white elephant today! And since it is our Food Fridays, we decided to band together and assemble a hot pot of epic proportions. Best way to relieve some holiday rush stress is through a boiling pot of delicious broth!
Is your office doing anything for the holidays?
Good to Know: Prepacks
Good to Know: Prepack
A prepack is assembled by you, the brand/distributor/manufacturer, containing a specific number of items or specific assortments of a product. For example, instead of letting the buyer choose how many smalls, mediums, or larges they want in a style, you have already determined the quantity of each size run and assembled it into one package. If they choose that style, they must commit to buying all the sizes are in your prepack.
Hypebeast and Madbury Club takes us on a journey to see how Native's Apollo Moc is made from inception to finished product. Great short and entertaining video to see how a shoe is made!
