#brandextension

[brandings-business]

The WWE #brand has announced that they’re launching a new line of products, wine. #startup #entrepreneur Yes, the WWE is launching a line of wine. The Undertaker Cabernet and Ultimate Warrior Zinfandel will be available at the end of October. While the WWE, is a brand known for their #BrandExtension though a dizzying number of toys and games, this extension is grabbing a lot of attention. In the past, the WWE has had major #success and failures with their new products. So why should this new product grab attention at all? Do you think this is the WWE’s bad attempt at reaching out to women? Conversely, is this just another product in their line of snacks and beverages? We’d love to hear what you think, WWE wine, yea or nay? https://www.instagram.com/p/CGQfZXZjiYC/?igshid=eokceto6muab

[brandings-business]

What do you do with a 76-year-old #Brand that’s suddenly getting major competition from low cost “big box” store brands? @tidelaundry #Brands has made the leap from taking care of everyone’s laundry at home to taking care of the laundry we can’t do at home, dry cleaning. Tide dry cleaners is a perfect example of what’s known as #BrandExtension. Brand Extension or #BrandStretching as its sometimes known, allows a brand to add new products or services, usually based on their original product or service but not always, to their already existing offerings. After your brand has garnered positive #BrandEquity, which usually takes a number of years, and your brand is well trusted and liked, it may time to add new services or products to help your customer. Start adding more ways to get into that shopping cart or home. Brand Extension doesn’t come without its pitfalls though. Each new product or service you’ve added must be as good as, if not better than your original. If you fail or fall short on one of your brand touchpoints, you may lose all that positive brand equity you’ve been working so hard for. It’s always good to think about other ways you can help your Target Market! https://www.instagram.com/p/Bo970polf-d/?utm_source=ig_tumblr_share&igshid=l9zhucanvgh5

[glemaud]

Visited former #CVFF winner @EddieBorgo's glorious Parisian showroom earlier today. Obsessed with his new hand painted evening bag!!! #HardWorkPaysOff #Florals4Evening #CVFF17 #BrandExtension #ChicISchic #EddieBorgo #FashionFund @cfda @voguemagazine . Wearing all #VictorGlemaud & @levis 501's . 📸 by @privatoborgo (at Palais-Royal)

[the-edited-eye]

Amazing Brandextension: Love Magenta by Deutsche Telekom

https://www.lovemagenta.com

[technmarketing-blog]

Toyota Goes Robotic

Thought Toyota only made cars? Well they are extending their brand with a new product that offers a new type of ride. Toyota recently introduced a product that uses the same technology that is found in their cars to create a robotic leg called the Welwalk WW-100. Doctors are using this rehabilitative device to help consumers who are relearning to walk again. This new product is set a price of $9,000, and will probably be more of a b2b product because of the price.

Here is a quick video to learn more about the device:

http://mashable.com/2017/04/19/toyota-robotic-leg-brace/?utm_cid=mash-prod-nav-sub-st#_MT_ZWD1gOqa

Bradley Tomlin

[stoneykeeleypfs]

The Colossal Tussle Podcast - 6.2.16

[evolvingfashionistaa-blog]

BRAND EXTENSION FOR UNIFORM WARES

This brand started off as a men's collection and partly unisex. They are now extending the brand to a new women's collection. As stated in WWD, this brand is know for it's modern aesthetic. Therefore, the brand being extended into women's will still have that modern aesthetic popularity. In the article, the designer felt as though it was a great decision to give dedication to a women line of watches. Their decision was derived by a result of research and feedback that requested for am extension of a women's collection. In my opinion, if the customers requested it then you know this brand extension should not fail at all.

The article stated that preparing the watch for just women was a challenge, due to the width of the watch being thinner and special accommodations for them. They had to develop color ways for the women's color interest through pastels such as, dusty pink. They also had the opportunity to use different leathers for the women's personality as well as matte and polished finishes. The brand is looking forward to extending even more through leather good such as wallets and eyewear.

SOURCE: http://wwd.com/accessories-news/watches/uniform-wares-womens-watch-collection-contemporary-price-spring-10403540/

[evolvingfashionistaa-blog]

BRAND EXTENSION

What is it: Brand extension is when a company had positive results with a brand they previously used, and wants to extend that same brand name to other products such as clothing, home décor, and/ or jewelry. Extending brands allows for variation and higher interest; being that it develops a new growth from a popular selling brand name customers had great experience with. This type of method is vital in the retail industry, keeping designers and customers up with the new and improved. Allowing a brand to extend it's name past their strength is smart, for the simple fact that customers will trust the quality and assurance of the product.

The wait for brand extensions is basically short, being that the brand has been introduced previously before it was extended. The importance of this in retailing it that it keeps interest in the industry and trust within the customers. The motive of this strategy is to gain a larger profit by expanding its customer variety. For example, only having women's apparel will be a good profit. However, extending the brand into children's wear will be very great, especially for days like mommy and me.