The Importance of Branding Yourself
Your unique identity sets you apart from the competition and contributes to the overall success of you and your company. So, branding yourself means to develop a unique professional identity and coherent message that sets you apart from others.
Your brand is not only a tagline or a logo. It's a combination of your interests, beliefs, values, talents, skills - and everything else that makes you unique. This combination will be expressed in your works and therefore will make your audience remind of you.
In the Advertising World, "apples" will always recall Leo Burnett agency. At Seneca, "Left+Right" will always makes us recall the Creative Advertising program. The remarkable yellow "M" will always symbolizes Mc Donald's.
Building and marketing a personal brand is all about generating momentum and then sustaining it over a long period of time. Once you get the ball rolling, then keep it rolling. It's a lot easier to keep the momentum going than it is to start all over again from scratch.