Brandstopia
Phase I Brand Logics : Black Lives Matter
Non-profit organisation for African-American people in Unites States. Its objectives is to be a voice of their community where they did not get treated fairly and get injustice judgement by white people. The organisation seeking for equality and liberation on human dignity and respectability. Yes, All lives do matter but Black lives do matter too.
Timeline : it has been more than a century that Black people ask for their right and place in society. Why is this still ambiguous for them?
Founder : Alicia Garza / Patrisse Cullors / Opal Tometi
Product : Hashtags on Social Network
Blueprint / Manifesting / Approach to the principles of its platform
Design Operation : 3 Consecutive Elements
Civil Rights Movement - Protest
Materials - Graphics and Languages
Network - Beyond the Hashtag #BlackLivesMatter
