@Regrann from @ubongking - @Regrann from @charlesotudor - #BRANDNUGGETS #DeepInsights | 007 #Branding and #EmotionalBranding... EmotionalBranding is the practice of building brands that appeal to the consumers Emotional state,needs and aspirations. #EmotionalBranding is successful when it triggers an emotional response in the consumer. There's a new paradigm shift in terms of emotional brand propositioning... I refer to same as the 10 Commandments of EmotionalBranding; A.From Consumers to People. Consumers buy...People live. B.From Product to Experience. Products fulfill needs...experiences fulfill desires. C.From Honesty to Trust. Honesty is expected...Trust is engaging and intimate. D.From Quality to Preference. Quality for the right price is given today...preference creates the sale. E.From Notoriety to Aspiration. Being known does not mean you are also loved. F.From Identity to Personality. Identity is recognition...personality is about character and charisma. G.From Function to Feel. The Functionality of a product is about practical or superficial qualities only. H.From Ubiquity to Presence. Ubiquity is seen...Emotional presence is felt. I.From Communication to Dialogue. Communication is telling...dialogue is sharing. J.From Service to Relationship. Service is selling...relationship is acknowledgement. Connect with the Emotions of your Targets. To your #Success. #EasyLikeSaturdayMornings Need more insight on brands + branding? Send me a line or two : [email protected] #Brands #Branding #EmotionalBranding #BrandsToWatchAfrica #BrandsToWatch2017 - #regrann - #regrann