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Brick & Click enables retail transformation by taking the quantum leap to the digital world by getting the best of omnichannel retailing on one seamless platform.
Sonata Software Brick & Click has unified ecommerce capabilities and helps in providing omni channel experience to customers along with mobile analytics and cloud readiness
John Lewis [IRDX RJLW] says the future of retail lies in ‘bricks and clicks’, combining the high street and online.
In a new report, How we Shop, Live, Look, the department store group, has analysed a year’s worth of data to find out how its customers shop today. It says that 40% of its online purchases are now collected from a store using its click and collect service. That’s up from 27% a year earlier. “We’ve pioneered this approach,” said the report, “and customers have responded, showing that the combination of bricks and clicks is where the future of retail lies.”
“Contrary to some headlines,” it added, “we don’t think that online shopping is replacing the high street. In fact, our shoppers tell us they still enjoy shopping as a leisure activity. John Lewis continues to draw customers into its high street shops with shop sales up 3% for the first half of 2013.”
