#brief eight

[emilygcaplan]

DEVELOPMENT // THEO x ASOS MARKETPLACE

26.5.2018

BRIEF EIGHT.

THEO is now on ASOS and this is the most exciting thing ever! How incredible to not only see my work on THEO’s own website, but now on one of the largest online retailers! I am looking forward to working alongside THEO in the future to see where the clothing brand heads, and it has been great to see it evolve from where it first began over two years ago.

A massive achievement for THEO!

https://emilygcaplan.tumblr.com/post/170038319158/major-study-last-but-not-least-2312018

[emilygcaplan]

DEVELOPMENT // ITEMS ON SALE

15.5.2018

BRIEF EIGHT.

A bit of an update on THEO clothing, as it has been pushed aside because of the other projects that are on the go. Some exciting news however, that some of my logos have now been put onto products, and are on the website ready to be bought! I will continue to work on this post-deadline, because there are other pieces of work that need to be completed beforehand. 

https://theoclothing.co.uk

[emilygcaplan]

DEVELOPMENT // FURTHER DESIGNS

19.4.2018

BRIEF EIGHT.

Following on from some feedback from Ewan, I have spent some time developing a range of designs. Having then sent these over to Ewan, he said that his fave is number nine, which can be seen in the second image. I then took this design and experimented around with it within a circle, so that there is a variety of imagery for the clothing.

[emilygcaplan]

RESEARCH // HOAX

19.4.2018

BRIEF EIGHT.

Ewan sent me across this design today, as an interesting way of using a different combination of fonts. I really like the way that the fonts overlap each other, to make a condensed design. The hierarchy of the type also works really nicely, to create a very effective design. 

https://www.hoax1994.com/collections/men/products/skateboards-navy

[emilygcaplan]

DEVELOPMENT // SIMPLE DESIGNS

15.4.2018

BRIEF EIGHT.

Moving on from the discussion that I had with Ewan, these are some of my starting designs that follow the notes that I took down from him. Ewan was keen on the simple designs, as well as thinking about a box. He also wants to make sure that the designs can work even if they are quite small on the designs. 

[emilygcaplan]

RESEARCH // HORIZON BAY

15.4.2018

BRIEF EIGHT.

Horizon Bay is a brand that Ewan pointed out to me, who have a few select products that work really well. For example, the sweatshirt shown in the top image is a good source of inspiration for the use of type, as it has such tiny type at the bottom of the design - which no-one really cares about / reads but it is there to look cool. The yellow hoodie in the second image is also a good inspo reference, because of the different uses of type and the hierarchy of them, which is also something to consider when working on my THEO ideas. 

https://unikclothing.co.uk/shop/?category=1.+Horizon+Bay

[emilygcaplan]

RESEARCH // BRANDY MELVILLE

15.4.2018

BRIEF EIGHT.

I’m not too sure how this would work, but Brandy Melville are a clothing company who only manufacture their clothes in one size. This came up in conversation with Ewan when I suggested about designing as a unisex brand, instead of trying to cater for both men’s and women’s designs - as a starting point. 

While on the discussion of Brandy Melville, they don’t actually brand any of their clothing, so you wouldn’t really know it was theirs. Ewan defiantly wants to have his clothing branded, but he also said that he loves their instagram aesthetic. He wants the clothes to look like theyre being worn, so they’re everyday clothes that are stylish and snappable. He said he basically would love their instagram but with his branded clothes! This gives me a good direction for the sort of designs and look he is going for. 

http://www.brandymelville.de/index.php

https://www.instagram.com/brandymelvilleusa/

[emilygcaplan]

DEVELOPMENT // DIGITALISING DESIGNS

14.4.2018

BRIEF EIGHT.

Following on from the previous post with my initial design sketches, I then thought I would quickly digitalise some of the designs I had sketched out. Everything always looks different and more refined when it has been digitalised, so this will give Ewan more of an idea of how some of them will look.

FEEDBACK.

Having sent these over to Ewan, we then had a phone call discussing them and figuring out the direction his brand is going to go in. He is going to be working on thinking of an overall logo for the brand - something that distinctly THEO, and he wants me to continue working on a variety of designs to put onto products. We also discussed some more sources of inspiration, that I can research into to help with the direction that he is aiming to go in. He also picked out some designs that he liked, so that I know what to continue forward with and what he isn’t so keen on.

I now have a clear direction for where the designs need to go, focusing on clean lines, small designs and keeping it quite minimalistic. I have some designs that he would like me to edit, and some that are definitely going to be used for tee designs. I also now have more of a clear idea of what he is after, so I am going to whip up lots of little designs for him, that can be applied to his products.