#briefsix

[rchoudhuryms]

T-shirt Design Final Outcome

[rchoudhuryms]

Merchandise Design Experimentation

Above is an experimentation for a t-shirt design which will going along with the V.I.P lanyard passes. I have used the same patterns and colours which is used for the Summer Party Identity. These designs will be printed onto white t shirts. This will be the theme of the summer party for the Whitbread Staff/Employees.

[rchoudhuryms]

V.I.P Pass lanyard final outcome

[rchoudhuryms]

Summer Party Identity Design

The Identity Design will be used throughout Summer Party’s brand collateral. 

[rchoudhuryms]

Identity Design Experimentation

For the Summer Party Brand Identity I wanted an identity design which works with the logo and also brings out that summer vibe. I felt to have various different summery colours like light blue, yellow, green and orange which works with the black and white version of the primary logo.

[rchoudhuryms]

V.I.P Pass Scamp

Above are rough sketches of my VIP Pass lanyard design ideas. I will be experimenting with my ideas and see which one works best. 

[rchoudhuryms]

V.I.P Pass Lanyard

BRIEF SIX.

What to include:

In the V.I.P Pass Lanyard design I will include the following:

- V.I.P Pass

- Logo

- Venue

- Date of the event and time

[rchoudhuryms]

Logo Colour Variations (Experimentation)

Above is a colour experimentation with the logo to see which colour works well with the logo. At the beginning I only experimented with the outlines of the logo and wasn’t really pleased with them. The whitbread which we had to incorporate within the new summer party logo had to be either black, white or blue according to the Whitbread brand guidelines therefore these colours had to work well with the rest of the colours. After a long experimentation I decided to fill in the empty spaces with colour as seen at the bottom. I felt like after adding colours to the logo, it really brought out the summer vibe. Out of the bottom logos my favourite has to be the middle one due to having multiple different colours which work well together.