Week 9 - Industrial Design
Brook Stevens was an industrial designer born in Milwaukee, WI. At an early age, Stevens suffered from polio, causing his body to stiffen. Fortunately, this was one of the factors that really influenced Stevens to fight and overcome. Later being able to spend hours imagining, drawing, and crafting ideas.
By 1935, Stevens opened his first office in downtown Milwaukee. He designed logos for companies. With The Great Depression and World War II creeping around the corner, Brooks Stevens was able to take the military jeep and turn it back into something American’s would want to drive around.
Once business started booming for Stevens, he was able to partner with companies such as Miller Brewing and Harley-Davidson! His design ideas and business mindset rose as he designed the Olympian Hiawatha. This design was a train that was operated by Milwaukee Road.
Brooks Stevens decided to stay in Milwaukee because that is where business was booming! He had a great career in Milwaukee and designed so many products and logos. He even designed the Miller High Life logo, “The Champagne of Beers”!
Another classic is the Oscar Mayer Wienermobile! If you have not seen this, be sure to check it out!