LIBERTY, July 21, 1934. The World Peaceways ads were written by Bruce Barton, a conservative ad executive who had authored The Man Nobody Knows, a popular but much-reviled volume that portrayed Jesus of Nazareth as history's greatest salesman. Here Barton tries to top Jesus by ending war through advertising. It didn't work, but Barton stuck to his anti-war guns (so to speak) even during the depths of the Cold War.











