Every nonprofit has a mission, but only a few manage to build a movement. Sector experts share the six key elements that make it possible.
1. A Great Brand- The key is to give your supporters something to identify with beyond the problem you are trying to solve. What does aligning with your organization say about them as a person?
2. A Deeper Meaning- All social impact organizations are fighting to solve a problem, whether it’s cancer, poverty, or climate change.
3. Personalization- Even though your movement needs to have a deeper, shared meaning, it’s also very important to let your supporters express themselves and make the cause their own.
4. A Strong Community- While nonprofit supporters do want to personalize their involvement, they also want to be a part of something bigger.
5. Nuanced Storytelling- The importance of storytelling for nonprofits and brands in general has received a lot of buzz in recent years.
6. Solid Infrastructure“This comes down to the operations and the people and also the tech platforms that you’re using,” said Arnold. Building a solid infrastructure—a solid foundation, for your organization ensures that you will be able to scale your work and make the most of the support and resources you have.