Ram Truck will honor the five service branches of the 🇺🇸 United States Armed Forces with a series of “Built to Serve Edition” trucks. Each of the five U.S. military service branches will be honored by Ram with two specially selected exterior paint colors that evoke the spirit, the mission and history of that service. One of each branch’s “Built to Serve Edition” models will be offered in a new low-volume paint option exclusive to this program. “Ram wants to honor those who are serving or have served the United States with distinction,” said Reid Bigland, Head of Ram Brand. “For Ram truck owners, whether military or civilian, ‘Built to Serve’ is a maxim that they can be proud to stand behind. We also want to bring together Ram owners who are not currently serving to make a difference in their communities. We launched our Ram Nation volunteer organization in 2015 as a way to give our Ram truck owners a way to be involved when there’s a need.” Ram will roll out the first of the "Built to Serve Edition" trucks in November, coinciding with Veterans Day. A new "Built to Serve Edition" model, representing another one of America's land, air or sea-based military branches, will launch approximately every three months. #RamTrucks #Ram1500 #BuiltToServe #Mopar @ramtrucks @fiatchrysler_na @officialmopar #RamTough #carporn #carswithoutlimits #carlifestyle #instacars #carsofinstagram #carstagram #Trucks #LXBN #RamNation #MoparNation #ModernMopar #starsandstripes #murica #merica https://www.instagram.com/p/B4k7SsHFv0w/?igshid=856rnxpsjzff
