Catalyst's #BiasCorrect wants to put an end to bias against women
Catalyst Inc. is a global non-profit organization that works with some of the world's elite and most influential CEOs and foremost companies to aid the transformation of workplaces to places that work for women. Their mission is to “accelerate progress for women through workplace inclusion.” And what better way to carry their noble mission ahead than by launching a Catalyst #BiasCorrect plug-in on International Women’s Day that corrects unconscious bias in workplaces. Catalyst partnered with Burns Group agency to design a Slack plug-in that assists in weeding out unconscious bias words that take up everyday conversations intentionally or unintentionally. More often than not, the tendency to use words like pushy, bitchy, and aggressive while describing a woman has become a habit. What’s more alarming is that the users of such words don’t even know that they have this habit and how it is detrimental to the equality and gender-neutral ethics in workplaces. #BiasCorrect plug-in points out to the user when he types such negative bias words and recommends him or her more professional, positive, and gender-neutral words like ‘passionate’ instead of emotional and ‘assertive’ instead of aggressive.
We believe that this app will certainly do the needful to allay inequality in workplaces by helping people to choose sensible words. After all, words are strongly influential. You will see powerful faces supporting this campaign like Hillary Clinton, Mita Mallick of Unilever who is the Head of Diversity there, and Tawana Murphy Bennett who is Facebook’s Global Lead. Credits Client - Catalyst Campaign: Catalyst #BiasCorrect Website: https://www.catalyst.org/biascorrect/ Iris Henries SVP, Global Brand and Strategic Communications Serena Fong VP, Strategic Agency - Burns Group Joanne McKinney CEO Sam Arcade Executive Creative Director Nicole Lucey Executive Creative Director Whitley Edwards Associate Creative Director Meghan Dailey Senior Art Director Pauline Nidea Designer Natalie Glaser Group Account Director Alanda Fellows Director of Integrated Production Maria Hummel Integrated Producer Tori MacMahon Associate Producer Jerry Mulcahy Production Designer Ward Whipple Proofreading Michelle Morrie Editor/Motion Designer Website - Wyng, Inc Emily Duke Agency Account Director Kaleigh Sullivan Solutions Architect Kelly Devine Lead Front-End Developer René Samson Director of Engineering Photography - Versatile Studios Celeste Sloman Photographer Emily Leonardo Agent/Executive Producer Amy Frances Fraher Producer Bianca Harlacher Associate Producer Lee Wall 1st Assistant April Blum 2nd Assistant Katie Hawthorne Digi Tech Yumi Kaizuka Groomer Naoko Iwata Assistant Groomer Monica Nguyen Assistant Groomer Kit Pilosof Stylist Plug-in Development - Eskalera Vivek Vaidya Co-Founder Eskalera Debra Kadner Co-Founder and Head of Product Tags: Catalyst, Bias Correct, #BiasCorrect, Hillary Clinton, Sheryl Sandberg, Sallie Krawcheck, social campaign, OOH Campaign, digital campaign, unbiased words, International Women’s Day, IWD 2019, Women's day campaign, gender equality, gender equality in the workplace, Burns Group, United States, Women's Day Ads, Catalyst #BiasCorrect Read the full article
