Outside Magazine names BSSP one of the “100 Best Places to Work” for the fifth year in a row http://www.outsideonline.com/2034286/100-best-places-work-2015

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@themarketingstandard
Outside Magazine names BSSP one of the “100 Best Places to Work” for the fifth year in a row http://www.outsideonline.com/2034286/100-best-places-work-2015
MARC USA has created a scavenger hunt that takes you through the city of Pittsburgh to find lost books that make up a surprising exhibition at The Warhol Museum. Clues to the lost books can be found here: http://www.warholbookhunt.com/
LOGAN’S ROADHOUSE NAMES BSSP MARKETING AGENCY
Butler, Shine, Stern & Partners was awarded the account for fast-rising casual dining entity Logan’s Roadhouse after a review. The Nashville-based restaurant is in the midst a total re-brand with new leadership that has signed an agreement with ASCAP (The American Society of Composers, Authors and Publishers). This new alliance with ASCAP will support emerging, unsigned songwriter artists through a national summer 2016 MUSIC CITY LIVE! country music tour featuring performances at select Logan’s Roadhouse restaurants, philanthropic events for local school music education programs, specially curated music playlists to be available in Logan’s restaurants, and more.
BSSP will be charged with helping Logan’s Roadhouse through integrated advertising and marketing solutions as well as design and media.
TVGla Mobile Experience Puts You On Everest
A new mobile campaign from TVGla to promote the movie Everest literally puts the viewer on the mountain - complete with wind raging, ice falling and the feeling of coldness in your bones. Piecing together thousands of images, the team at TVGla has created a virtual reality-like experience that lets you navigate up the mountain’s most treacherous spots and up to the Summit. And then there’s the trip down...Best experienced on your phone: http://www.everestmovie.com/
BURNS GROUP UPDATES YELLOW TAIL BRANDING
The Burns Group in NYC is updating its successful “Go To” branding platform for [ yellow tail ] wines with a new campaign that playfully showcases the wine’s unpretentious allure to wine drinkers everywhere. The “Go To” tagline was first introduced by [ yellow tail ] in a 2011 campaign from Burns on behalf of Deutsch Family Wine and Spirits, importers of the brand from Australia. The new initiative brings a modern look that pops in color to the campaign which previously was more retro in tone and style. It also refreshes the claim with subtle proof that the brand is still on top. As the voiceover notes in a sing-song Australian-voiced rhyme, “This Number One Shiraz has Pizazz.”
ICOM Names DNA to its Global Agency Network
ICOM, the largest global network of independent advertising and marketing communications agencies, has appointed Seattle-based full-service agency DNA to its growing ranks of agency partners.
With over 80 member agencies around the world, ICOM provides independent agencies the ability to tap into a global network of like-minded companies to share resources, best practices and capabilities.
“We have been looking to add an independent agency in Seattle to our network for years, because it is such a great location given the large number of global businesses that are based in the market and the independent spirit of the region,” said Emma Keenan, Executive Director of ICOM. “We have been talking with DNA for some time and are very excited they will be part of the growing ICOM group.”
Now in its 17th year, DNA has a wide range of regional and national clients that tap into its deep strategic consulting expertise and integrated creative approach that builds engagement, trust and true connections with consumers and its clients’ brands across all channels. Its clients include Alaska Airlines, Tommy Bahama, PEMCO Insurance, BECU, Golden 1 Credit Union, Puget Sound Energy and more.
“As we look for new ways to build our clients’ brands, having the ability to work with other agencies around the world is a great benefit we can offer,” explained Alan Brown, Co-founder and CEO of DNA. “ICOM is the leading independent network of agencies and they have a great roster of members that we look forward to collaborating with in the future.”
Big Lots and OKRP Capture Besties Best
OKRP launches a new campaign in support of Big Lots furniture and home decor offerings with a clever campaign feature girlfriends talking in short hand to each other as they support their amazing buys at Big Lots. The cast features HGTV Home Design winner Meg Casewell with a signiture refrain “Get Out,” as her friend shows her the great buys she got at Big Lots. http://www.bizjournals.com/chicago/news/2015/09/02/big-lots-and-okeefe-reinhard-paul-chicago-explore.html
BSSP Launches DraftKings Rebrand
WELCOME TO THE BIG TIME
Hot daily fantasy sports site DraftKings, launches a full-on brand campaign created by new agency of record Butler, Shine, Stern & Partners. A series of new ads under the banner “Welcome to the Big Time,” speak to DraftKings serious level of player opportunities, large cash prizes and a new way to play. As the ads say, “We don’t just play, we are players. Actor Edward Norton narrates. ”http://blogs.wsj.com/cmo/2015/08/28/draftkings-starts-fantasy-football-ad-binge/
TVGla Launches Club W - Online Wine Offering
In ads that target 25-34 year old women with a new app designed to make selecting great wines easy, TVGla introduces Club W. The new start-up wine club curates select wines it sources direct from local vineyards and helps its consumers select the right wines for them based on a palette selection process that is personalized to their tastes https://www.youtube.com/watch?v=u5ACo1kXTbg.
Love him or hate him, Donald Trump is authentic, writes Chris Witherspoon. Here are three ways brands and candidates can differentiate themselves.
OKRP - Best Small Agency of the Year!
Ad Age Magazine crowned Chicago’s O’Keefe, Reinhard & Paul as its Small Agency of the Year at its 7th Annual Small Agency Conference. The 2-1/2 year old agency has rocked to the top of the charts with smart work for Big Lots, Yum Brands and Turtle Wax, a stream of new clients including Ace Hardware and a nimble, efficient work model. Oh, and they are really talented, nice people. http://adage.com/article/print-edition/ad-age-s-small-agency-year-o-keefe-reinhard-paul/299765/
who let the dogs out?
‘I’m No Longer Afraid’: 35 Women Tell Their Stories About Being Assaulted by Bill Cosby, and the Culture That Wouldn’t Listen
By Noreen Malone and Portfolio By Amanda Demme
More has changed in the past few years for women who allege rape than in all the decades since the women’s movement began. Consider the evidence of October 2014, when an audience member at a Hannibal Buress show in Philadelphia uploaded a clip of the comedian talking about Bill Cosby: “He gets on TV, ‘Pull your pants up, black people … I can talk down to you because I had a successful sitcom.’ Yeah, but you rape women, Bill Cosby, so turn the crazy down a couple notches … I guess I want to just at least make it weird for you to watch Cosby Showreruns. Dude’s image, for the most part, it’s fucking public Teflon image. I’ve done this bit onstage and people think I’m making it up … That shit is upsetting.” The bit went viral swiftly, with irreversible, calamitous consequences for Cosby’s reputation.
Perhaps the most shocking thing wasn’t that Buress had called Cosby a rapist; it was that the world had actually heard him. A decade earlier, 14 women had accused Cosby of rape. In 2005, a former basketball star named Andrea Constand, who met Cosby when she was working in the athletic department at Temple University, where he served on the board of trustees, alleged to authorities that he had drugged her to a state of semi-consciousness and then groped and digitally penetrated her. After her allegations were made public, a California lawyer named Tamara Green appeared on the Today show and said that, 30 years earlier, Cosby had drugged and assaulted her as well. Eventually, 12 Jane Does signed up to tell their own stories of being assaulted by Cosby in support of Constand’s case. Several of them eventually made their names public. But they were met, mostly, with skepticism, threats, and attacks on their character.
In Cosby’s deposition for the Constand case, revealed to the public just last week, the comedian admitted pursuing sex with young women with the aid of Quaaludes, which can render a person functionally immobile. “I used them,” he said, “the same as a person would say, ‘Have a drink.’ ” He asked a modeling agent to connect him with young women who were new in town and “financially not doing well.” In the deposition, Cosby seemed confident that his behavior did not constitute rape; he apparently saw little difference between buying someone dinner in pursuit of sex and drugging them to reach the same goal. As for consent, he said, “I think that I’m a pretty decent reader of people and their emotions in these romantic sexual things.” If these women agreed to meet up, his deposition suggested, he felt that he had a right to them. And part of what took the accusations against Cosby so long to surface is that this belief extended to many of the women themselves (as well as the staff and lawyers and friends and others who helped keep the incidents secret).
Months after his depositions, Cosby settled the case with Constand. The accusations quickly faded from the public’s memory, if they registered at all. No one wanted to believe the TV dad in a cardigan was capable of such things, and so they didn’t. The National Enquirer had planned to run a big story detailing one of the women’s accounts, but the magazine pulled it when Cosby agreed to give them a two-page exclusive telling his side (essentially that these were instances that had been “misinterpreted”).People ran a story alleging that several of the women had taken money in exchange for their silence, implying that this was nothing more than an elaborate shakedown. Cosby’s career rolled on: In 2014 alone, there was a stand-up special, plans for a new family comedy on NBC, and a high-profile biography by Mark Whitaker that glossed over the accusations.
The group of women Cosby allegedly assaulted functions almost as a longitudinal study — both for how an individual woman, on her own, deals with such trauma over the decades and for how the culture at large has grappled with rape over the same time period. In the ’60s, when the first alleged assault by Cosby occurred, rape was considered to be something violent committed by a stranger; acquaintance rape didn’t register as such, even for the women experiencing it. A few of Cosby’s accusers claim that he molested or raped them multiple times; one remained in his orbit, in and out of a drugged state, for years. In the ’70s and ’80s, campus movements like Take Back the Night and “No Means No” helped raise awareness of the reality that 80 to 90 percent of victims know their attacker. Still, the culture of silence and shame lingered, especially when the men accused had any kind of status. The first assumption was that women who accused famous men were after money or attention. As Cosby allegedly told some of his victims: No one would believe you. So why speak up?
But among younger women, and particularly online, there is a strong sense now that speaking up is the only thing to do, that a woman claiming her own victimhood is more powerful than any other weapon in the fight against rape. Emma Sulkowicz, carrying her mattress around Columbia in a performance-art protest of her alleged rape, is an extreme practitioner of this idea. This is a generation that’s been radicalized, in just the past few years, by horrific examples of rape and reactions to rape — like the 2012 Steubenville incident, in which high-school football players brutally violated a passed-out teenage girl at a party and photographed and braggingly circulated the evidence. That same year, when a 14-year-old Missouri cheerleader accused a popular older boy at her school of sexual assault, her classmates shamed her on social media and the family’s house was burned down. The whole world watched online. How could this kind of thing still be happening? These cases felt unignorable, unforgettable, Old Testament biblical. Would anyone have believed the girls, or cared, had the evidence not been digitizable? And: How could you be a young woman and not care deeply about trying to fix this?
This generation will probably be further galvanized by the allegations that a national cultural icon may have been allowed to drug and rape women for decades, with no repercussions. But these younger women have given something to Cosby’s accusers as well: a model for how to speak up, and a megaphone in the form of social media.
Facebook and Twitter, the forums that helped circulate the Buress clip, were full of rage at Cosby’s perceived cruelty. Barbara Bowman, who’d come forward during the Constand case, wrote an op-ed in the Washington Post about her frustration that no one had believed her for all those years. Three days after Bowman’s op-ed, another woman, Joan Tarshis, came forward to say Cosby had drugged and raped her in 1969. By the end of November, 16 more women had come forward. Cosby resigned from Temple’s board of trustees and sought monetary damages from one of his accusers; he also told “Page Six” that he wanted “the black media to uphold the standards of excellence in journalism [and] go in with a neutral mind.” (Cosby, through representatives, has consistently denied any wrongdoing, and hasn’t been charged with any crimes. Emails to four of his lawyers and press reps went unanswered, although his team has begun a media tour to deny that his admission of offering Quaaludes to women was tantamount to admitting he’d raped anyone.) By February, there were another 12 accusers. Tina Fey and Amy Poehler joked about it at the Golden Globes: “Sleeping Beauty just thought she was getting coffee with Bill Cosby.” Attorney Gloria Allred got involved, representing more than a dozen of the women. Even President Obama said it was clear to him: “If you give a woman — or a man, for that matter — without his or her knowledge a drug, and then have sex with that person without consent, that’s rape.”
There are now 46 women who have come forward publicly to accuse Cosby of rape or sexual assault; the 35 women here are the accusers who were willing to be photographed and interviewed by New York. The group, at present, ranges in age from early 20s to 80 and includes supermodels Beverly Johnson and Janice Dickinson alongside waitresses and Playboy bunnies and journalists and a host of women who formerly worked in show business. Many of the women say they know of others still out there who’ve chosen to remain silent.
This project began six months ago, when we started contacting the then-30 women who had publicly claimed Cosby assaulted them, and it snowballed in the same way that the initial accusations did: First two women signed on, then others heard about it and joined in, and so on. Just a few days before the story was published, we photographed the final two women, bringing our total to 35. “I’m no longer afraid,” said Chelan Lasha, who came forward late last year to say that Cosby had drugged her when she was 17. “I feel more powerful than him.”
Accompanying this photo essay is a compilation of the interviews with these women, a record of trauma and survival — the memories that remain of the decades-old incidents. All 35 were interviewed separately, and yet their stories have remarkable similarities, in everything from their descriptions of the incidents to the way they felt in the aftermath. Each story is awful in its own right. But the horror is multiplied by the sheer volume of seeing them together, reading them together, considering their shared experience. The women have found solace in their number — discovering that they hadn’t been alone, that there were others out there who believed them implicitly, with whom they didn’t need to be afraid of sharing the darkest details of their lives. They are scattered all over the country — ten different states are represented — and most of them had no contact with their fellow accusers until recently. But since reading about each other’s stories in the news, or finding one another on social media, or meeting in person at the photo shoots arranged by New York, many of the women have forged a bond. It is, as Tarshis calls it, “a sorrowful sisterhood.” ■
Their stories, in their own words:
Rebecca Lynn Neal Barbara Bowman Beth Ferrier Helen Hayes Chelan Lasha Margie Shapiro Patricia Leary Steuer Marcella Tate Heidi Thomas Sunni Welles Jewel Allison Linda Brown Sarita Butterfield Helen Gumpel “Kacey" PJ Masten Joan Tarshis Kaya Thompson Sammie Mays Victoria Valentino Kathy McKee Lise-Lotte Lublin Linda Kirkpatrick Autumn Burns Louisa Moritz Lili Bernard Therese Serignese Janice Dickinson Linda Joy Traitz Janice Baker-Kinney Joyce Emmons Tamara Green Beverly Johnson Carla Ferrigno Cindra Ladd
The Power of Positivity
Butler, Shine, Stern & Partners shows how social media can be a force for good. A new film for mobile phone technology company HTC takes Michelle’s bad day and shows how support from friends through social media channels can turn a day around. Nice to see how being connected can be a positive. https://www.youtube.com/watch?v=mSaX-VNuy2U
BIKE MS AND PARTY LATER
DNA takes an unusual route to differentiate the Bike MS ride from other charity events - highlight the social good and social fun aspects of the challenge. The work was designed to encourage new riders to sign on with company or other teams and enjoy the comradeship as well as the scenery. http://creativity-online.com/work/dna-bike-ms/42734
DIE HARD BOX SET IN TOWER
Nothing says Die Hard like the image of Nakatomi Tower, first made popular the year after it was built in 1988 by Bruce Willis and company for the original Die Hard. In an ode to the building, Fox has packaged a collection of DVD’s and blu ray films in a tower package. Digital agency TVGla took the tower, added helicopter sounds and classic pans of the building to create a short film promoting the new release. https://www.facebook.com/DieHardMovies/videos/vb.169949339748979/881774288566477/?type=2&theater
DOGS HELP MINI SELL PRE-OWNED CARS
The creatives at Butler, Shine, Stern & Partners took an assignment to promote the MINI Certified Pre-Owned car event to a whole new level when they suggested a K-9 showroom where pups with Go-Pro cameras reveal all the ins and outs of a used car. They go anywhere for treats or toys so viewers get to see how cushy the MINI is from all angles. Check it out here: http://k9showroom.miniusa.com/