Why you need a responsive website for your business?
In this era, most of the shopping and placing orders are done through the internet. People interact with different brands and businesses through the internet. According to one survey, people spend almost 4 hours a day on the internet. Because of this rapid change in consumer behaviour, the importance of responsive websites has increased.
In this article, you will know why you need a responsive website for your business and how it can help you increase your digital footprint. Let’s get started.
What is a responsive website?
Those times are gone when people only had the same size screens and didn’t interact with brands through mobile devices. During those days, static web designs were popular as all the people had the same standard screens. But now, people interact with brands through devices with different screen sizes. Static web designs cannot adjust to different screen sizes; this is where responsive web designs come. But, what is a responsive website?
These websites are highly adaptable, which makes them adjust quickly with different sized screens and make websites consistent and cater to different segments effectively. With responsive websites, you can get many benefits. Let’s check them out.
Builds Consistency:
Static webs have to be designed separately for desktop and mobile devices but they wouldn’t give the same touch. With a responsive site, you can look consistent, as it will appear the same on different platforms and screen sizes. This one benefit alone has made different businesses abandon static sites.
Today, customers note these things and you must send the right impression. Otherwise, they will move away.
SEO-Friendly:
To increase your business and generate profits, you have to build a strong digital footprint. Logically, increased web traffic will bring you chances of acquiring new customers. For that, you will need an SEO-Friendly site; responsive sites are highly compatible with SEO. This will enable you to rank higher in search engines like Google, Bing and Yahoo.
Static designs don’t work well with the search engine, that’s why strong emphasis is to have these sites.
Higher Conversion Rates:
Since your responsive site is SEO-Optimized; this will create higher chances of conversion rates. One advantage is that; your business will appear higher on search engines and secondly, they bring more chances of conversion because they look the same and consistent throughout different platforms. Custom logo.
With this, your sales funnel can be widened to increase chances of acquiring new customers to excel your performance and credibility. Always choose these sites over static ones.
Mobile-Friendly:
Today, almost 70% of online orders and internet surfing is done through mobile devices. Those days are gone when people only used computers or laptops for these purposes. Whether it is mobile devices, tablets or laptops, your website has to provide a great user experience to build a digital footprint.
Professionally designed web designs offer a great user experience which static sites fail to do so.
Lower Bounce Rates:
Higher bounce rates harm your rankings in search engines and this will affect your visibility. Higher bounce rates are due to various reasons; it might be due to poor layout or no clarity or it is not compatible with different screen sizes. To eliminate this threat, many brands have switched to responsive custom websites.
Static webs are the things of the past, today things are changing and so should your website. If you don’t have a responsive site, then your business will fall behind.
Conclusion:
Due to changes in consumer purchase behaviours, static webs are not effective anymore. For brands to continue to make strong impressions on customers, brands have shifted towards responsive website because of the benefits they provide. Like, lower bounce rates, higher rankings on search engines, high conversion rates and so on.
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