As some of America’s most recognizable companies speak out against DEI and as CEOs continue to get involved in politics, some consumers are
But the true test, in the long term, will be if today’s consumer will turn to new outlets and build new brand relationships for their everyday items and anchor purchases. With so many options in the market to choose from already, and with the emergence of new offerings such as ByBlack, a nonprofit working to develop solutions to the generational problems of the Black economic agenda. Having earned the support of American Express, new solutions such as ByBlack, where over 20,000 black-owned businesses have signed-up to be listed, may add fuel the boycotts staying power and may help build a bridge to consumers genuinely invested in seeing changes in the marketplace, where they feel like they are celebrated and not simply tolerated.
