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Helvetica Film Analysis

Helvetica was designed by Max Miedinger and Eduard Hoffman in 1957.

There are many companies that use Helvetica within their logo. Examples of these companies are; American Airlines, Orange, Urban Outfitters, MPA, tax forms, Samsung, McDonalds, Nissan and Signage such as ‘Keep Clear’ and ‘Caution’ signage.

Massimo Vignelli stated that the use of Helvetica was like a visual disease and that you can write dog many time but it doesn’t actually have to look like a dog.

Rick Poynor stated that if you use Helvetica, you have chosen to conform with the majority and that the use of Helvetica had become routine. However, this needs to change. Poynor said that he wanted to change from the horrible slickness of it all.

Wim Crouwel stated that he is more interested in the clarity and readability of the font. As long as the font is creating an order then it is interesting to the consumer. Crouwel was impressed by the neutralism of the font which is why discussing all of the different fonts that could be used, he still chose to use Helvetica.

Matthew Carter, designer of Verdana and Georgia typefaces, stated that it is hard to improve Helvetica, as it is just seems exactly right.

Eduard Hoffman’s son, Alfred Hoffman showed the first trials of Neue Haas Grotesk. When trying to find a name for the font, a name that would be remembered, Stemple came up with Helvetia which is the Latin name for Switzerland. However, believing that you cannot name a font a country, Stemple mentioned Helvetica which was finalised.

Mike Parker stated that a font is about the relationships and inter-relationships between the characters. Helvetica is such a firm font, and is a letter that lives in a powerful matrix of surrounding space.

Michael Bierut stated that Helvetica is one typeface that is seen around more often than any other typeface. Bierut also mentioned that Helvetica doesn’t seem to come from anywhere and that it is just like air.

Leslie Savan believes that a font has to have the following 3 characteristics for it to be successful. Characteristics such as the accountability of the font, the accessibility of the font and the transparency of the font are important. Savan stated that Helvetica has the perfect push and pull balance which is why the font is so successful.

Jonathan Hoefler stated that Helvetica says everything which is the reason it has such a strong appeal, and it is too hard to evaluate or improve.

Tobias Frere-Jones felt that Helvetica is the ultimate typeface due to everyone being very aware of the font and its classic modern-ness.

Erik Spiekermann stated that Helvetica answered to the high demand, and is like the current default typeface. Spiekermann suggested that Helvetica is like air, in which you have to breathe.

Neville Brody believes that the choice of the typeface is the main weapon for any company and that is where Helvetica is the perfect typeface as it is clean and you are destined to fit in.

Lars Müller believes that Helvetica is like the perfume of the city, something that you never notice but if it wasn’t there, and then you would definitely miss it.

Paula Scher felt that Helvetica was persuasive, clean, alive, a mother’s conspiracy, in favour of the Vietnam War and that typography holds personality, spirit and expression.

Stefan Sagmeister felt that Helvetica was a boring font, and when there is any sign which uses the Helvetica typeface, it simply said, “don’t read me, I am going to bore the s*** out of you!”.

David Carson who designed the Dingbats font believed that there is a thin line between boring and explosive when using the Helvetica font. Carson stated that you shouldn’t confuse legibility with communication as it may be legible but may not communicate with the right message.

Experimental JetSet is a team of 3 people; Marieke Stolk, Danny Van Den Dungen and Erwin Brinkers who felt that everyone is using Helvetica and is in their blood to continue using this specific typeface.

Norm tended to be very obsessed with the Helvetica typeface; however, they have now just accepted the fact that it is just there. They only liked rational typefaces else it has too much expression; therefore, Helvetica was just perfect because you would just use it as it is.

Michael C. Place felt that ‘what people loss over, I find beautiful’ and believed that he enjoyed the challenge of making Helvetica speak in a different way.

Vignelli believed that type should not be expressive at all as you can write dog many times but it will still say dog however, other typographers believe that when you write dog, it should automatically bark. However, Sagmeister believed that typography should be expressive and Helvetica makes this very difficult.

Many designers start type designing with a lower case h because it gives the typographer all the different aspects for the alphabet such as, whether the letters will be serif or sans serif, the cup height and x height of the lettering.

The letters ‘o’ and ‘p’ hold other characteristics and so are used as part of the word test. The ‘o’ is a round letter and so the typographer is able to use the measurements from the ‘o’ for other round letters with counters and the ‘p’ is round and straight and so will help with other letters such as the ‘d’ or ‘b’.

Helvetica is based on the Akzidenz-Grotesk typeface created by Berthold in 1898.

Helvetica was originally called Neue Haas Grotesk, however, it was changed because it didn’t sound very good if it was intended to be sold in the United States.

Helvetica means ‘the Swiss typeface’ which was first going to be called Helvetia which is Latin for Switzerland, however, after deciding and coming to the decision that a typeface cannot be called a country, Helvetica was finalised.

I believe that Helvetica is the ultimate sans serif typeface because it is just simple and leaves the consumer with no questions to ask, and since Helvetica was designed by Max Meidinger and Alfred Hoffman, there have just been copies of the typeface as it has been so successful.

Arial’s relationship to Helvetica is that Arial is just a variation of Helvetica which was designed and tweaked slightly as Helvetica was too expensive.

#Helvetica #C301