Congratulations to Alissa Calvaruso and her team for a hugely successful #digitaldealer Workshop in partnership with the 2018 #chicagoautoshow! Joel Owens and I had the honor of representing #streetvw of Amarillo and VehicleReferrals.com in our 'Video Marketing 102' workshop. 'Motormouth' John (Lucky) Luciano made his appearance this year using his favorite medium; video! "It was wonderful to see the interaction and engagement of dealers who are looking to be innovative and stand out from their competition," says Joel. "The recent changes in Facebook's news feed mean that dealers have to reinvent their social strategies to be seen," he says. Don't miss Digital Dealer Conference & Expo 24 #dd24 in Orlando, April 10th - 12th, 2018. Some of the brightest, most innovated, inspiring and experienced leaders in automotive and marketing will take the stage. Thanks to the Digital Dealer Workshop sponsors, including #covideo , #c4analytics, #dealereprocess , #nakedlime, #netsertive , #parkgroupsolutions, #traderev , #vauto, #chicagoautomobiletradeassociation and #dealersunited. A special thanks to all of my talented guests on my FloSho.com Podcast; Pete Petersen, CEO of Dealers United, Jason Price, President & Co-Founder of Covideo, Dustin Baumis, Business Development Manager at Covideo, Ashley Mabery, Director of Retail Performance at ZMOT Auto ( Zero Moment of Truth, Inc. ) and Owen Moon, CEO of Dealer Accelerator. Look for upcoming episodes soon! (at Chicago Auto Show Mccormick Place)