‘Fake’ News Gets Real
BY CALLAN SHERIDAN
In 2009 Time Magazine conducted an online poll to determine America’s Most Trusted Newscaster, post-Walter Cronkite era. Candidates included news anchors like Brian Williams, Katie Couric, and Charlie Gibson. The winner?
Jon Stewart.
Since taking over The Daily Show in 1999, Jon Stewart has pioneered a mainstreamed mix of entertainment, journalism, and political news that still influences media to this day.
Beyond The Daily Show, “satirical news” or “fake news” has become a news medium that viewers, particularly millennials, find appealing.
“More recently [I get my new from] satirical [sources]” said junior Kaitlyn Sitton. “When I was younger I thought CNN was the best, because you’re always taught that CNN and those ones are the big political ones, and then I kind of found out about big business and how some of those networks are owned by certain people and they can kind of monitor what their shows put out, so I didn’t really trust those sources anymore.”
Many Americans seem to be supporting this line of thinking. According to Neilson estimates, The Colbert Report ended its ten year run with a series-high 2.48 million viewers. When Trevor Noah took over The Daily Show on September 28, 2015, he hosted a respectable 1.02 million viewers in his first week, according to deadline.com.
This trend of getting real news from satirical sources appears to have beneficial results.
In a study done by the Pew Research Center measuring knowledge levels based on news source, it was found that 54% of regular viewers of The Daily Show and Colbert Report have high level of knowledge compared to 41% of CNN viewers and 35% of Fox News Channel viewers.
Communications Department Chair Cynthia Walker defends so-called “satirical news” with having legitimate qualities.
“Jon Stewart did something that I think the mainstream journalist has stopped doing” said Walker. “He would take a clip of somebody saying one thing, and then go back and find the clip of them saying something opposite and put them side by side.”
The investigative quality of some “satirical news” shows puts mainstream news outlet to shame.
“John Oliver really is an education” declares Walker, referring to the host of Last Week Tonight. “It’s a news education and I don’t think that’s necessarily a bad thing.”
Sitton admits that she will usually trust these news sources.
“It influences [my opinion] a lot if they back it up” says Sitton. “It influence me a lot but that’s only because I think they present valid arguments.”
Walker attributes the rise of “satirical news” to a blurring of lines between news and entertainment.
“In my day,” states Walker, “news was here and entertainment was here…you didn’t have the mix. So the lines between news and entertainment [have] blurred, and so it’s not surprising that satire would be in there too. I think that we do like being more entertained these days.”
In today’s multi-media format, the way news is accessed is more diverse than ever. This is how “fake news” has become the new “real news.”










