#callesjoenell

[themadvertiser]

Eurobest 2014 Day 2 / Part 7 of 8

GLOBAL SWEDEN: Why are swedes so successful in advertising?

(Finlandia Hall)

Calle Sjoenell, Chief Creative Officer, Lowe Brindfors

How come Swedish creative directors are so successful abroad, especially in the US? Is it something they teach at kindergarten or ad school? Calle Sjönell, who together with his brother moved to Fallon in Minneapolis and later BBH and Ogilvy in New York, is part of a literal flood of Swedes crawling the planet, changing both how we work and along with it award winning campaigns. He will gave us the secrets to the sauce that includes, among other things Swedish balls, nationalism, and tongue dexterity.

CASE STUDIES: Warner Bros: Oasis- Dig Out Your Soul - In The Streets

Google Chrome: It Gets Better

Missoni for Target - "Little Marina"

Axe: Wash Your Balls Ad

[themadvertiser]

Eurobest 2014 Day 2 / Part 3 of 8

CHAT WITH CALLE SJOENELL: Chief Creative Officer, Lowe Brindfors (Academy Session)

Calle is a pioneer within the digital media landscape. He founded his own ad agency, Starring (formerly known as Moonwalk) in 1996. In 2007, Calle moved to New York City and joined BBH New York as a Creative Director where he did notably work for AXE, Google and Warner Brothers. In April 2012 Calle started as Chief Creative Officer of Ogilvy New York. Calle has been featured in Adweek showcasing the most innovative, young people under 40 to watch in the industry. The previous year Creativity Magazine featured Calle in their yearly Creatives Now issue that showcases the best creative teams in the industry.

LEARNINGS:

Creatives are strikers. Planners are David Beckham.

Practice presenting ideas in only one sentence, without commas.

Work wide before you work deep (both on concepts and executions).

Choose ONE emotion and be clear about it. Choose an emotion and dial it up to 11.

Don’t get distracted by email, phones, meetings or account people.

Find the people we want to work for early in your life. Advertising is a networking business.