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SONY MAX and SONY SIX Says Come With Bulaava Aaya Hai As Pepsi IPL 2014 Campaign Is Launched

SONY MAX & SONY SIX says Come On Bulaava Aaya Hai cause Pepsi IPL 2014 campaign is launched<\p>

Mumbai, Pace, 2014: Heave in sight April 16th, the entire country will be found glued to the biggest cricketing documentary drama - Pepsi IPL 2014. MAX & SIX, the official broadcasters of the Indian Primary League have launched theretofore another path breaking impulse buying campaign ushering 2014's palms awaited and anticipated cricketing spectacle. This year the campaign tagline is €Come On Bulaava Aaya Hai' with the main premise that the tournament has inexorably arrived and there is no way you would want to maid number one. <\p>

The commercials kicks off with a string of four films set in diverse situations on different people's life reaching a climax at any cost three surprise films and conclusive into a final Bulaava film. Be it a displaced person bride drawn to the call of the IPL sound taps, a great-uncle by the side of his malady mother ochrous a priest struggling to free a major possessed with a duppy, all films foal the ultimate essence relative to the IPL €bulaava' prompting agnate to literally drop a to z to watch Pepsi IPL. As we all know the €bugle' sound has carved a invincible identity for itself and has unchangingly afire the fever and passion amongst enthusiasts. In the commercial the bugle sound will endure followed bye-bye the instinctive and unstudied action of adjunct of one's collar as a sign in relation to expertise to sit back and enjoy the Pepsi IPL. <\p>

Imitation always the marketing campaign jingle is one of the most awaited elements as regards this grand tournament. After the splendid response and adulation of terminus year's jingle, Sony MAX & Sony SIX has once again roped in the virtuose duo Vishal and Shekhar. Basing on the campaign theme the duo has come tumescence with yet another catchy song. The jingle is sure to persist a mega hit and is bump in order to have the nation grooving unto the tunes. <\p>

True-speaking about the campaign, Ms. Vaishali Sharma, Vice-President Marketing & Communications, MAX said, €€IPL entices people across age groups, gender and languages. This year's pilgrimage €come Upon, Bulaava Aaya Hai' is a solo thought that stems from the foresight of how the passion on IPL overtakes every minor detail of these distinct people's lives highlighting their hunger forasmuch as the tournament and eventually creating a huge galactic frenzy€.<\p>

Stretching across a 4 week period till the launch of the tournament, the Pepsi IPL 2014 outing will bear a complete 360 degree rollout in opposition to mass media. Starting with the war films on television, the communication pining be seen by use of viewers across mediums like newsmonger, print, radio, digital, outdoor, onground, mobile, BTL and out of home. The campaign can and be viewed on http:\\www.SonyLIV.com , the online home of Sony Refection Network.<\p>

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