#campaignsthatmatter

[campaignsthatmatter-blog]

Breakthrough’s Bell Bajao campaign calls on men and boys to ring the bell to stop domestic violence against women.

BRING DOMESTIC VIOLENCE TO A HALT. 

[campaignsthatmatter-blog]

SAVE OUR SISTERS: THE “ABUSED GODDESSES” CAMPAIGN 

[nicolelaurenlee-blog]

Censorship Tells The Wrong Story

Reporters Without Borders

Advertising Agency: Memac Ogilvy & Mather Dubai, UAE Executive Creative Director: Steve Hough Creative Director: Ramzi Moutran Art Directors: Leonardo Borges, Rafael Rizuto Copywriter: Sascha Kuntze Photographer: Atp.

A campaign with interesting images and a direct tagline. We, as responsible and ethical journalists, should not suppress any parts or to set the agenda to influence or mislead public perception. 

[nicolelaurenlee-blog]

The FIRST Saudi Arabian Female Anti-domestic Abuse Campaign

This is Saudi Arabia's first anti-domestic violence campaign/ad by the King Khalid Foundation. Yes, I can't believe this is the country's first anti-domestic abuse campaign.

According to The Global Gender Gap Report in 2012, Saudi Arabia ranked 131 out of 135 countries with a 0.57 score for gender disparity with a complete lack of female economic and political empowerment. There are no specific laws to protect women from domestic violence in Saudi Arabia.  This campaign, titled "No More Abuse" has a print ad that prints (in English): "Some Things Can't Be Covered - Fighting Women's Abuse Together." This powerful campaign has such a strong and vivid image and a straightforward tagline. The print ad has first launched on a full page in the national newspaper on April 17 and 18 to put effort in implementing a few women's rights reforms. It was reported that the media and the PR team of the campaign were nervous before it was launched. This issue of domestic abuse is like a taboo topic in the conservation country where females have basically no rights in the society and men do not think beating up their wives is a problem. One thing that strikes me is the emphasis of the visibly bruised eye under the female model's (victim's) black burqa. Even though most of the women in the country have their faces veiled, it cannot cover the seriously injured eye. This connects back to the tagline, "Some things can't be covered." This physical act of violence abuse should not be covered because this is not an invisible matter. I hereby sincerely hope that the government and the citizens will help to fight women's abuse together for a stronger and peaceful nation.

[campaignsthatmatter-blog]

What Really Matters?

"Campaigns That Matter" is dedicated to campaigns that advocate social issues and strive for social changes. This blog is a curation of campaigns, ads, and creative ideas that especially work towards the rights of children and women. As an advertising major, I would like to gather and observe different works (of different media) from the creatives out there. I believe this collection of campaigns and ads will inspire many children and women. And of course, people who are working on social changes.