CANADA Website Development: Is it still possible to position yourself in Google?
Among the events, seminars and courses that are held almost every week on Digital Marketing, I was struck by the Online Forum of Digital Marketing, organizing WebEmpresa 2.0, FREELANCER App Development by the great experts and professionals of Social Media, most of which are my referents and I follow them punctually in their blogs and in their social networks. The third day, dedicated to the positioning in search engines began with a question that I have done many times. Is it still possible to position yourself on Google?
Roberto Esteban's response: Director of SEO positioning and SEM of WebEmpresa 2.0 was a resounding "YES" that would explain in 6 concrete proposals, some of which are not given due attention.
First, a brief tour of the traditional positioning synthesized in the Table of SEO Success Factors with the main practices for a page to position well in Google.
Roberto recalled that every time Google changes the algorithm new opportunities for positioning arise. FREELANCER Website Development More than a statement was an omen because Google would announce the next day the entry into force of the new algorithm Panda 4.0 that makes it harder to challenge the quality of the pages and will certainly mean positioning opportunities.
But there are 5 new possibilities to position ourselves of which not all companies are realizing and that have a great potential:
1. Geographic SEO thanks to the optimization of Google Maps, Google Places for Business and Google+ Places. It's mainly about taking time to properly populate and deploy all Google+ listings and link them to the web and Google Places for Business and Google + Local, optimized for the keyword we want to position ourselves on. In addition, it is highly recommended to update the content from time to time and, very important, get feedback from our customers on the Google+ page.
2. SEO positioning thanks to Google+. The contents of this "social layer", as Google likes to call it, are already being indexed on the SERP or search results page. But what is more important and has a lot of potential is the authorship of content, as it allows linking the Google+ page with a company's website, including an image of the author. CANADA App Development In addition, the positioning by content authorship is quite durable. We must also take into account the creation of other micro-formats such as events and recipes.
3. Remarketing of Adwords, that produces the effect "this banner persecutes me". Remarketing is about re-impacting an individual who has visited our website at least once and we identify you through a cookie that is taken from our site. Could you consider, somehow, 2 times Marketing? Probably yes, but we must duly inform by means of a legal notice of the cookies law, install the Adwords code and create a campaign with remarketing segmentation that includes a set of creative pieces, not forgetting the adaptation of banners for the platforms of Mobile.
4. Positioning through Google Business View, let Google enter our business, office, hotel, restaurant or any other type of establishment open to the public. It generates a virtual photographic and interactive 360º tour that favors the positioning, appearing simultaneously in Google, Google Maps, Google Street View and Google+ Places. To hire, you must request a photographer or official Google agency to perform the virtual tour.
5. Positioning with Google Shopping. It is a showcase of products that, of course, not all websites can take advantage of this lead in the search results, but it is an important advantage for online stores to increase the traffic coming to your website. To do so, you need to sign up for "Google Merchant Center", complete the corresponding product listing and create a Google Shopping campaign in Adwords.
Among the tools to position well organically, they use two that complement each other. First, with Google Trends check similar search terms, such as "distribution agreement" or "distribution contract", and if the search volume of the two terms is interesting unfold the landing page creating 2 landings with 2 contracts almost equal. CANADA Website Development Later it uses the free tool Google Keywords that returns search terms of the chosen keywords and their degree of competence.
But, as not only tools live the SEO, there are 4 practices that implement in its strategy of international positioning:
· In each landing page, it is essential to invest in a good specialized translator to have a flawless translation, to improve the user experience and indexing in Google. For example, the use of quotation marks in Spain is not the same as in Germany. This advice seems obvious, but at first they were not so demanding and the result was not as good as it is today.
· Content in PDF format helps positioning in search results. It is important that the title matches the URL and make a good description that includes the keywords.
· The use of Slideshare to position in Google provides to its site the 10% of its visits, being qualified visits and interested in the subjects of the presentations that share in this social web. Currently global negotiator has more than 130 presentations in Slideshare linked to its web; the only condition is to place the link after the first three pages.
· Generation of contents in Blog and Newsletter, in which the articles are also included as downloadable files in PDF format.
As a closing of this interesting talk, and the question of whether it is better for the SEO to use sub domains or micro sites. In the case of global negotiator the positioning is done with metadata and by language, instead of using geolocalized positioning by domain, since the Spanish of Spain is different from the Spanish of Latin America.
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