Rip of the week: 25/07/2024
The End of HHGregg
Season 6 Featured on: Transmission Archive ~ The SiIvaGunner All-Star Nuclear Winter Festival Collection
Ripped by The Green Spy, CaptainComedy Visuals by Galacksy
(Note: MP3 embed is trimmed at the beginning as to allow it to be posted within Tumblr's file size limits)
I'm sure some of you were worried about where this week's post had gone. Worry not - I was simply biding my time for the day to arrive. Indeed, we have reached the 25th of July, a Thursday for some, and a national holiday for others. For today, we celebrate, grieve and toast to our dearly beloved, HHGregg. Today, it is Christmas in July, and time to at last cover The End of HHGregg.
For being one of my all-time favorite SiIvaGunner channel memes, I'm shocked at myself in how restrained I've been in covering rips using HHGregg's infamous red-tag-sale commercial. Sure, I spilled my soul out for the joke back with Nostalgic Blood of the Gregg ~ Old Source, and Everything Circus remains an all-time classic, yet there's still so much more to cover. In terms of jokes on the SiIvaGunner channel, I feel like HHGregg is one of the most developed ones, one with a legacy cherished by so many people on the team and off - and even a bit of a story to it that's been captured in full glory with today's rip.
Like sure, there's the obvious quirk that makes HHGregg stand out more than many other channel memes - the guy has an outright day-of-the-year holiday dedicated to him. As the infamous Christmas in July ad was what propelled HHGregg's moderately-annoying mascot into becoming a YTPMV star, July 25th on SiIvaGunner has become a sort of understated annual event for fans like myself, much in the same way that April 30th was with It's Gonna Be Me and guess what????????. Yet, of course, there's an underlying sort of sadness to HHGregg rips in particular due to the brand its attached to: the company that the ad's many YTPMVs are riffing on filed for bankrupcy in 2017, midway through Season 2 of SiIvaGunner. The store still exists now, bought by a parental company and turned all-digital, but the franchise as it was once known is all gone, with it's ill-fated mascot going down with it.
Of course, we don't really need to feel much remorse for the fall of an electronics boutique - but given the SiIvaGunner channel's way of personifying and giving life to in-jokes and gags the world over, it informs rips using HHGregg in a pretty different way. HHGregg rips on the channel had their biggest stride during the very same year that the chain went bankrupt, as if to suggest that the mascot was desperate to prove his own worth on the one place that still remembered him fondly. In the years since, we got sporadic shots of the guy here and there - and in my eyes, it at one point felt as if it all culminated with the rip エイチエイチグレッグ ホワイトハウスでチョー大変!, a fully-featured edit of Neon Genesis Evangelion's iconic A Cruel Angel's Thesis opening now starring HHGregg himself.
Yet, of course, as I've harped on about with rips like Shiny Smily TALE, Violet Snow Memories and Our Sweet Parsley, one of the most rewarding parts of following the SiIvaGunner channel lies in how the team never seems to forget about any of its zillions of uploads. No matter how much time passes, rippers love one another, the ideas they come up with, and the potential to build further on one another's ideas - it is a core part of YTP and YTPMV culture that's remained strong on SiIvaGunner since its very inception. The A Cruel Angel's Thesis rip above, by excellent rippers Ashley and GramBam36 of The Legend of Cage: Staff Roll fame, was a joyous celebration - a year later, as Season 6's sombre mood results in the Nuclear Winter Festival rolling around, a trio of rippers sees the perfect opportunity to finally put HHGregg to some form of rest. The meme's far from dead today, of course (check the channel right now) - yet, at last, with The End of HHGregg, it felt as if the funny paper roll man was finally ready to accept his fate.
The End of HHGregg, silly of a concept as it may be, executes that concept to a degree I don't think anyone was expecting. Second only to A Cruel Angel's Thesis, Komm, süsser Tod is an iconic piece that serves as the ending theme to the original NGE anime, one tied to feelings of bittersweet-ness, finality - at once able to reference one of the most classic HHGregg rips on SiIva, acknowledging HHGregg's bankruptcy, whilst tying itself directly to the ongoing Nuclear Winter Festival of Season 6. And that's not even getting into the rip itself!
The YTPMV work done here to sentence-mix and pitch-shift HH's various vocals to fit the melody of Komm, süsser Tod is, for lack of a better way to put it, downright remarkable. Despite a seemingly limited pool of voice lines to work with and a rigid framework of a melody, the guy only ever "sings" in complete sentences, with pitch shifting that manages to sound shockingly natural, still as gratingly chipper as HH tends to sound but still seeped in that vibe of bittersweet-ness that I discussed before. It goes through every beat and phase of Komm, süsser Tod without ever having the vocal samples sound forced, including the deeply inspired use of a layered, choir-like HH performance on several segments. Althewhile never forgetting the classic HH lines, the red-tag sales, the HD-TV and Whirlpool appliances, and of course, the Christmas in July. The cherry on top of it all is the intro to the song, before the main melody truly kicks in, as this little interlude sneakily includes a guitar now playing Deck the Halls just as featured in the most infamous Christmas in July ad - a sombre reminder of where it all began.
That aforementioned vibe is, of course, emphasized greatly by Galacksy's incredible illustration for the rip, the literal End of Evangelion depicted as being the fall of HHGregg as a whole, in absolutely spectacular fashion. Like with i love(d) you and so so many other rips, it's so often these seemingly small touches that end up elevating rips to all-time classics for me, and it's a trait that The End of HHGregg's audio also eventually contributes to, in a way I truly don't wish to spoil for you all. Nevertheless, the key takeaway here is one that's evident right upon first listen: This is a DAMN impressive YTPMV effort that at once celebrates and mourns one of the YTPMV world's most cherished sources, yet pulling it off as if it were effortless. In celebration of YTPMV, of SiIvaGunner, of one of the channel's most immaculate of somewhat-too-hidden gems from Season 5, and of the very state of memes coming to an end - The End of HHGregg is everything one could ask for.
Godspeed, you rolled-up brochure cretin. And happy Christmas in July to you.
