Connected Car Ecosystem – A Modern Way to Integrate your Car
There are numerous aspects of the technologies which enable the development & implementation of connected vehicles & related innovations. Human beings are intended to be social beings who connect to stay in society. Connections still linger, but it has taken innovative definitions in current times, with the IoT connectivity platform becoming digital. IoT application enablement platform is a digital form of connectivity that has also moved into other areas of industrialization, with automotive being the top customer. Vehicles are getting connected to numerous other points that enable innovations like advanced driver assistance systems (ADAS), vehicle to infrastructure (V2I), vehicle to vehicle (V2V), vehicle to everything (V2X), & electric vehicles (EVs). Let’s take look at the present situation of connected vehicle technologies, the innovations backing them, challenges faced and their role in the Indian context.
The growing proliferation of the embedded in-vehicle connectivity & smartphone integration platforms has intended connected cars as one of the fastest-growing segments of the IoT market or IoT application development. Keen to establish the recurring post-sale service revenue streams, all major automotive OEMs are investing in the connected car programs. Other ecosystem players, including mobile operators & telematics specialists, are also striving to gain a larger share of opportunity. In reality, numerous mobile operators have prolonged beyond the traditional role as connectivity providers, to provide end-to-end connected car solutions directly to the automotive OEMs & aftermarket suppliers.
Enabling Connected Cars with APIs
There are numerous key capabilities in the connected service enablement platform that are supported by APIs. Those capabilities are:
Car app:
With the connected vehicle application, owners can conveniently carry out some of their simple tasks — including lock/unlock the car doors, turn on the air conditioning before entering the car, and control the charging. Additionally, the car monitors several operational parameters, like tire pressure, impact, battery health, or intrusion. Various cars are even enabled with a self-driving ability that allows the parked car to drive. All those features allow the manufacturer to truly differentiate the post-sale experience & build customer loyalty by adding new capabilities.
Assisted Driving:
One of the most promising features of connected car services in transportation is its potential for driving safety. Smart transportation using the IoT would consist of connected cars that communicate with one another. This will improve assisted driving features, keeping drivers secure. With IoT-fueled communication, connected cars would have real-time data on where everything else on the road is. This information would then enable cars to brake or turn when required to avoid the collision. Assisted driving features are present in numerous vehicles, but IoT’s interconnectivity make them more accurate.
Commerce:
As the drivers become familiarized with the modern connected car service enablement, many will want to shop directly from the car. The fast-food vendors can provide apps that allow an easy and quick order & pick-up like they already offer via smartphone apps. Ultimately, this can expand to the pharmacies, grocery stores, & other retailers who sell common brand items that do not need in-person inspection and comparison. A secure API gateway connected vehicle platform would allow the external transfer of sensitive data like customer contact, location, and payment data to the vendor.
Monetizing Car Data:
Although there are numerous opportunities in monetizing car data that have been emphasized for years in the connected car market, the key to success doesn’t unfold yet. Though, there are various baselines that the carmaker has to keep in mind when setting up the strategy for car data monetization.
Focus on consumers:
Use cases & business models determined by the car data should offer values for consumers. Rather than being possessed in making instantaneous profits from the car data, explore long-term revenue model and developing products/services using data which customers are willing to pay. Consequently, your crucial goal will be offering clientele what they need & providing practical values that they appreciate. Especially for OEMs, this effort will help create brand loyalty for long-term revenues.
Create an ecosystem:
Success in data monetization is not achievable if you are working alone. Create an ecosystem with partners having their resources required & share values to deliver to clienteles. Monetizing car data is a new type of business for OEMs & Tier-1 suppliers. Unlike traditional car manufacturing, they can’t perform all activities through the value chain of car data. It needs a diverse set of players in their circle – service providers, infrastructure, etc.
AirLinq is committed to the relentless simplification of vehicle connectivity. By managing the complexity of evolving modern technologies, we make it easier for automakers to focus on what they do best and empower them to create and supply a unique connected car experience to their customers and partners.