Feb 16
Barilla Did Not Succeed Because of Solution o9. And That Changes Everything.
By Jon W. Hansen | Procurement Insights | February 2026 Barilla is one of the most impressive supply chain stories in the world. Family-owned since 1877. Thirty years of institutional learning about demand variability. A Databricks and Azure data foundation covering 90% of business functions before they ever selected a planning platform. When they chose Solution o9, they were already…