Hiya! I’m kind of a small creator on here and trying to get my rottmnt fic an audience but no matter what I do as promo material (art, skits, rambles) nothing ever works to get more than like 2 notes max. I’m confident in my story’s quality so I’m fairly sure that’s not the issue. I was wondering if you have any advice or anything like that? Your stuff is lovely and get a lot of community engagement so I’m curious if there was anything you actively did that helped you grow! I hope this doesn’t come off as rude or desperate, I just wanted to know if I was missing something since I’m pretty new to Tumblr. Enjoy your day ^^
Don't worry! You don't come off as rude or desperate at all!! <3
But tbh... you are asking the wrong person here...
I'm going into marketing, and I spent a full school year in high school doing an independent study on social media algorithms. So I know a LOT about how to grow social media followings- specifically instagram accounts.
But I never actually studied tumblr. I used to use instagram as a platform, but knowing how the algorithm worked was too stressful for me... I'd post stuff and be like "the algorithm won't like this because blah blah blah." Eventually I was drawing for the algorithm and not for me, and so I quit because it just wasn't fun anymore...
Which is why I have very specifically not studied Tumblr's algorithm, because I don't want it to turn into the same situation as with instagram. So I don't know a ton about how to grow a following... and also I've only been on tumblr for 5 months...
THAT BEING SAID: I can walk you through my tumblr and how it's grown!
My very first post was of a meme redraw with the 2012 turtles. I think it got around 1,600 likes?
I posted a couple more things, with varying amounts of likes and such. My first comic (which I never actually completed past the first part) got a total of 7 likes within the first months of posting it. Only when I got more followers did the like amount change.
When I posted my first chapter of the Flashbacks AU, I had 33 or so followers. I think I got to like... 300 followers from that first chapter alone. From there it was just... a steady growth of followers I guess. And with followers comes more reblogs, and with more reblogs comes more followers.
I have around 1,600 followers now. Not everyone is gonna like my posts, I think I get around 20 for responded asks and 100-300 for random pieces of art. Comics get closers to 600 or so. It depends on the content.
I think there are a couple of universal things that help grow an account:
1- Making sure your content is reaching the right people. Put the right tags in. Go crazy with them in fact. If I'm posting a piece with Rise Mikey in it, Im gonna tag: Mikey, Mikey tmnt, Mikey 2018, ROTTMNT, Rise Mikey, etc etc. On instagram they are currently trying to get people to limit their use of tags, but I don't think the same thing applies here. Even tho tags don't help as much here, they are still a good tool!
2- Consistency. Idk how it works on this platform, but consistency is generally a good thing! With instagram theres an actual method to it (1 post a day= good, but the more posts you do a day the less people it shows it to), it might be worth it to look up if tumblr has something similar.
3- Have fun with it! I know this is kinda lame to say... but don't change your content for views. Just... do what you like and eventually your target audience will find you :)
4- Engage with what audience you do have! It's fun to bond with people online, and it helps that "community engagement" piece you talked about!
5-... stalk people hehe. (By which I mean: Look at what other artists post! What tags do they use, do they reblog their own posts a lot, etc etc. Also look at artists with similar followings to your own. For example, studying Cass might not be very helpful, because Cass has a large amount of followers and I'm convinced they could post a picture of a blank canvas and still get 1,000 likes hehe... BUT- I mean you could scroll down to Cass' (or other artist's) first posts and see what they were doing then! Just... observe others I suppose!)
Id love to tell you likes don’t matter, that what matters is having fun and loving what you are drawing. But also I do know how it feels to post something you are really proud of and then have no one like it- it sucks.
But just keep on going :) You'll find your people eventually I'm sure.
OH ALSO: IF ANYONE ELSE HAS ANY TIPS FEEL FREE TO REBLOG AND ADD STUFF IN!!! <3
