The Medium is the Massage
McLuhan, a media analyst with a million perspectives into how humans perceive their surroundings. Although his concepts might be hard to grasp, his main argument is clear: the meaning of a message changes with the type of medium its portrayed in. His book The Medium is the Massage analyzes media by providing different examples and texts exploring how people’s visual perceptions.
The song Pumped up Kicks by the band Foster the People reminded me how important the medium a message is portrayed in can be. The song sounds delightfully cheery and colorful, a chill vibe emanates from the speakers as the lead singer sings into his microphone soulfully. Yet, after a second close listen, one can notice how dark the lyrics really are. The song is from the perspective of a damaged and isolated teen talking about his revenge on the people who have rejected him. The main chorus repeats the same lyric over and over, “all the other kids with the pumped up kicks...better run faster than my bullet”. This haunting lyric is over looked simply because of the alternative pop-y sound the song has. The audience is dancing to a song about a boy in the middle of a mental break down. The Medium is the Massage talks about how the medium adds or changes meaning to the message being told and in this song, the message of the broken down youth in today’s time is transformed through a happy sounding song and adds another layer of meaning. Just like people ignore today’s youth because they believe they are oversensitive and emotional, the audience ignores the dire message within the medium. On the surface everything can seem normal, a kid can be in school learning like any other, but inside at a deeper layer, that same kid could be suffering a mental illness that could cost lives. This message is important but the medium adds that extra layer of satire to really bring the message home.
People will most likely look up the lyrics to the song once they hear it and like it, they’ll be curious to hear what the song means and be struck with the true meaning of the lyrics. These people will become aware of the problems facing America’s youth from a single song. The medium is indeed a powerful projector of the message.







