Cause Ads for HGEA
Context: The idea behind this first ad is to exaggerate death caused by overworking, having no days off, no sick leave, and medical. I learned on the HGEA website that before them workers in the plantation era lived with those conditions. Imagine having to work all week, bringing home little to no money to support your family, getting sick and still having to come to work, and getting an injury and not receiving medical attention. Luckily, HGEA stepped in to fight for those better working conditions and benefits. In that alone, they’ve saved countless workers and their families.
Context: This was a fun ad to produce and the idea behind it came to me when I was throwing away one of my sketches. It’s no secret that not all jobs are permanent. People can get thrown away for many reasons, and sometimes it’s not justified. This ad visually depicts what other jobs can do to their workers, while HGEA continues to support and fight for their member to keep their jobs and continue providing their benefits. One unique thing that I incorporated in this design is that I attached an upside down text of the word “UNION” on to the dumpster to show what “non-labor unions” can do to their workers.