New Post has been published on Baroness blog
New Post has been published on http://www.baroness.co/blog/cosmetics-max-factor/
Cosmetics "Max Factor"
Do you know what is common between the first foundation, the first artificial eyelashes and the first waterproof cosmetics? Well, if you think there is the same “secret” ingredient in their formulations, then we will definitely surprise you. The answer to the question is the name “Max Factor” or the world-famous cosmetic brand, which is now available to all ladies around the world, but long ago it was only “helper” to Hollywood stars from the big screen. What’s more, it is “Max Factor” that is the creator of their glamorous image and even the creator of the word “makeup”. Yes, obviously quite deserved today the brand is one of the world famous cosmetics manufacturers with leading positions. But not just today. When we turn back to history, it is equally obvious that the brand has been leading since its foundation, and at any moment to this day.
Max Factor Development
Since 1991, Max Factor is part of Procter & Gamble. But the traditions laid by the founder are preserved. Even a fraction of the historical achievements of the brand remain – from 1984 to the present day museum “Max Factor” has opened doors and welcome visitors into the building where Hollywood actresses were made up and coiffed by specialists of the brand.
Today “Max Factor” continues to be used by many celebrities under the spotlight and its products. Still, the brand provoked the emergence of the first ever Oscar for film makeup. And nowadays, Max Factor appears on fashion podiums as its products “take care of the flawless vision of many of the Milan Fashion Week models. Along with this success, a number of proven professional makeup makers recognize its qualities. And some of them even share their brand experience and start working together – since 2004, for example, one of the world’s most influential makeup makers, Pat McGrath, has become director of Max Factor Global Creative Design.
As for products, the “trademark” to impress with innovation also remains. That’s why, for example, in 2001, Max Factor presented the long-lasting lipstick “Lipfinity”, which they claim to give a bright and irresistible color for 12 hours. Perhaps that is precisely why, between 2006 and 2008, a “Lipfinity” is sold every 9 seconds worldwide. Well, there are more emblematic products of the new time that Max Factor creates. Such are the best-selling False Lash Effect and Eye Luminizer Brightener and Skin Luminizer Foundation products.
These and many others in the catalog earn recognition and good feedback. Besides the famous spotlights, the leading manufacturer of decorative cosmetics won millions of women from different parts of the world. And each lady can choose among an abundance of decorative cosmetics, according to their style and preferences, even skin type. The catalog offers a variety of eyebrow eyebrows, eye lines, spirals and eye pencils through CC corrector, bronzes, powders, backgrounds and makeup bases to a variety of palette nail polish, lipsticks, gloss and eye shadow. But besides its products, Max Factor decided to share a pinch of experience and expertise. Do it by posting free tips and practical video tutorials on your site by consulting for the proper use of plenty of products. And all this because “we believe that every woman can be glamorous,” as they say from the brand team.