Motorola CELLULAR ONE Brick Phone at thrift.... Programming Manual included!!!! wow back when you had to program your own phone...
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seen from United States
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Motorola CELLULAR ONE Brick Phone at thrift.... Programming Manual included!!!! wow back when you had to program your own phone...
Cellular One: The Digital Network
Back when these spots were created, mobile users couldn't imaging paying more for a brand new network just 'cause it was "digital." The only thing we could promise was, it's how things are gonna be in the future. These ads made a lot of predictions. That one, at least, was spot-on. More after the break.
This was one of those campaigns where everything comes together. We shot three spots in all, for under $50,000.
Agency: Moffatt/Rosenthal AD: Mike Ferrer CW: Carl Loeb CD: Rob Rosenthal Director: Robin Willis Music: Greg Ives