Every kid, at one point or the other, has been a huge fan of bubble gums. Remember the times when it used to be those BIG BUBBLES which used to be a big deal... specially the anytime ANNOYING-TO-ADULTS-BUT-FUN-TO-KIDS part... the Bubble formation out of those gums... and fun Funniest part would be the bursting of those gums.
Back in the 90's, there used to be a few bubble gum brands... Most popular ones being BOOMER and BIG BABOL. They have always been good to pocket, so makes them quite affordable and nice to be used. Eaily handled and good to taste, that lasts long as well.
Now they come in a variety of brands, flavors, even types. Vivid in the ways never thought before.
Presently we have bubble gums according to the needs of the user... The just for fun types, gums that produce huge bubbles, bubble that
freshens your breathe, bubble that helps fight bad breathe, bubble that helps digest the food, sugar free bubbles, teeth-whitening bubbles and many more.
There have been a good number of products available in the market. Also, the bubble gum advertisements have also been the most innovative ones in their own ways.
Like for example that of MENTOS, their ever famous jingle: DIMAAG KI BATTI JALA DE... They have ran a lot of campaigns by the same name.
Same goes with the ad-campaign ran by Orbit white.. with the most hilarious ads ever created. The idea ultimately was to attract the audience and promote their product, at the same time.
Happydent came up with similar idea and launched HAPPYDENT WHITE, a yet hilarious product with the most distinct ad campaign... priced decent and good for gums and the teeth, these products have served good so far.
But the ever favorite has been CENTER-FRESH, the first choice of almost every age group, for its refreshing center which instantly freshens the mouth and is good to taste as well... with the ZUBAAN PE RAKHE LAGAAM jingle, this gum has surely bagged its own fame, and being the first choice of the Indian Cricket team, this surely has made its own place in the Indian hearts.