DECLASSIFIED: We helped keep Obama in office (almost)
For the past 2.5 years, the team that makes Simplist and the tech (Knodes) that makes it possible, has kept a secret: that we spent a lot of time pitching the Obama for America campaign in early 2012. Now, we're finally "declassifying" the pitch document below. So skip to the bottom if you hate context and props.
Context
We didn't win the business but we've always been SUPER proud that the smartest and most technically sophisticated product/tech team EVER assembled in a political contest led by superhuman Harper Reed and his squad dug what we were doing. Enough to take meetings and calls galore. Enough to assemble their entire product and technical team in person in Chicago. In person. All of them.
Amidst the crush of deadlines and too much to do, they understood that our take on how to leverage social data to segment communication and power highly intelligent social referrals was unique.
And in that room full of people who are now legend, the quote I'll always remember after John put our developer docs and "API harness" on screen was "holy shit. THAT is cool".
We showed them a future in which every supporter gets an email customized based on 1) what that supporter has been talking about on the social web AND 2) who's been responding/interacting on those topics. We showed them that referrals are good but that we'd built a way to make them 20X more effective simply by targeting them.
No more one size fits most emails. No more tell whomever you can think of.
Yeah, we've been building the future of smart social interaction and integration into UX, communication and marketing for a little while now. We love this stuff. And even though we didn't win the OFA2012 business, we LOVE that we got to trade ideas and learning with such an incredible team.
So take a look at the pitch. Tell us what you think. Turning social signal into action and outcomes for even the smallest of teams is our jam. -- Ron J
What We Pitched the Obama Campaign in 2012 from Ron J Williams
**THROWBACK LOGO ALERT!
