May 1, 2015
Social Media Managers Are Not on an Island
Social Media Managers Are Not on an Island
It was a regrettable tweet. It didn’t hit the mark. But more than anything, it should have never come to this.
In quite possibly the highest-profile social media firings over an ill-advised tweet ever, the Houston Rockets quickly and publicly parted ways with the team’s long-time social media manager, Chad Shanks. The tweet — seen by many but hastily deleted — appeared near the end of the April…
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