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5 Things I Learned from Leading Social Media at a PGA Tour Champions Event

The American Family Insurance Championship was held June 24-26 in Madison, Wis.

I’ve been writing and tweeting about the intersection of sports and social media for more than five years. My day job brings me alongside the sports industry often — but never as close as the inaugural American Family Insurance Championship — a PGA TOUR Champions event held June 24-26 in Madison. Wis.

When my company…

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#American Family Insurance Championship #AmFamChamp #Champions Tour #PGA TOUR Champions #Senior Tour #University Ridge Golf Course

A Tweet for the Ages: @HuskerFBNation's Touching Tribute to Sam Foltz

A Tweet for the Ages: @HuskerFBNation’s Touching Tribute to Sam Foltz

How do you capture emotional moments in sports? You trust your instincts, and follow the lead of those playing the game.

That’s just part of the story behind a pretty special Nebraska Football tweet, which marked a truly incredible moment in the young 2016 college football season.

On the Husker’s first punt of the season, the team honored punter Sam Foltz, who weeks earlier died in a car…

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#Kelly Mosier #Nebraska Football #Nebraska Twitter #Sam Foltz

Social Media is Not the Savior of Major League Baseball

I was always baseball guy. Growing up in the pre-steroids, post-free agency era of Major League Baseball, I knew nearly every player by name. I memorized their stats. I studied their swings and emulated them on neighborhood ball diamonds. (I had a mean Von Hayes impersonation.) I could score a game — still can.

Saturday mornings were reserved for This Week in Baseball, followed by the Major…

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#CapsOn campaign #Cleveland Indians social media #Major League Baseball #Millennials and Major League Baseball #MLB on SnapChat

Social Media's Land of Opportunity

Social Media’s Land of Opportunity

The term is so tired, I even had to use a tired stock image to emphasize my point.

Opportunity.

This multipurpose word uplifts and undercuts from one sentence to the next. Consider “land of opportunity” — a prideful, slogan-ish term with patriotic undertones. We stand proudly behind the idea that we live in a vast land of opportunity.

Contrast that with the opportunityto do better — as in, what…

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#SMsportschat #Augie Ray #Beyonce and Red Lobster #Red Lobster tweet

Facebook Loves 'Live', and So Should Sports

Facebook Loves ‘Live’, and So Should Sports

Live is a new form of Facebook content that should draw the attention of sports teams, leagues and athletes.

Safe to say I was an early skeptic of the Facebook Live feature. Truth be told, I’m generally bearish on anything related to Facebook. I’m a Twitter guy, after all.

Then my friend and former TV news colleague, Craig Rickert, started using Facebook Live. Craig is the main news anchor at…

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#athletes on Facebook #Facebook algorithm #Facebook Live #Facebook mentions #Sports and Social Media

The Uplifting Tweets to Michigan Punter Blake O'Neill You Probably Didn't See

The Uplifting Tweets to Michigan Punter Blake O’Neill You Probably Didn’t See

What if, on your worst day ever at work, hundreds of people took to social media to ridicule and shout you down? What if some of those posts were hateful, violent and disgusting?

Some say Saturday was University of Michigan punter Blake O’Neill’s worst day ever.

The fifth-year senior, rugby-style punter from Melbourne, Australia fumbled a snap during the final seconds of the game against rival…

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#Blake O&039;Neill #Michigan punter #Twitter #Twitter trolls

Coaches Who Impose Social Media Bans Miss the Mark

Coaches and college administrators who impose social media bans are failing their student-athletes.

Social media is a learning lab for anyone willing to dedicate time, attention and passion to it. Name the interest, and you can find and learn from people, content and events shared across today’s platforms.

So why do coaches and administrators — at institutions of higher learning no less —…

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#Coaches who ban Twitter #College Football #Jimbo Fisher Twitter ban #personal branding #Social media bans #Twitter bans

Front Office Sports Opens Doors for Aspiring Sports Business Pros

Front Office Sports is a resource for students and young professionals in which they can access our extensive database of informational interviews, infographics, and tips.

Sports business people give, and give, and give some more. Why else would a guy with few connections and little experience get to talk with talented, smart people in a highly competitive industry?

Four years ago, that guy was…

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#Front Office Sports #front office sports jobs #sports business careers #sports business internships #sports business jobs

Coming to a Classroom Near You: The Strategy of Sports and Social Media

A new book offers a game plan for developing social media strategies in sport — written by two industry experts.

In the short and rapid evolution of social media, the student quickly becomes the teacher. It goes something like this: Absorb, network, learn, practice, adapt, repeat. When there are no textbooks or study guides, social media professionals learn by doing.

In my six-plus years in this…

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#Chris Yandle #Clemson Communications Studies #COMM325 #Developing Successful Social Media Plans in Sport Organizations #Jimmy Sanderson #sports and social media strategy

Social Media Mistakes Are Not Forever

Social Media Mistakes are not Forever

High-profile Twitter and other social media gaffes should not burden athletes forever.

Social media is forever, but the mistakes we make on them are not. This is a lesson slowly but surely playing out in the sports world, as social media platforms — and the athletes using them — mature.

In the short history of Twitter and Facebook, athletes have found ways to make massive mistakes that capture…

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#Cardale Jones Twitter #Paul Azinger Twitter #Rashard Mendenhall Twitter #social media mistakes

Social Media Managers Are Not on an Island

It was a regrettable tweet. It didn’t hit the mark. But more than anything, it should have never come to this.

In quite possibly the highest-profile social media firings over an ill-advised tweet ever, the Houston Rockets quickly and publicly parted ways with the team’s long-time social media manager, Chad Shanks. The tweet — seen by many but hastily deleted — appeared near the end of the April…

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#Chad Shanks #Houston Rockets Twitter #NBA social media #Social Media Manager Fired

Four Twitter Updates and Their Impact on Sports

Six Recent Twitter Changes and Their Impact on Sports and Social Media

Recent updates could play a role in how fans — and their favorite teams and players — use Twitter.

Twitter is on a roll.

This established social media platform that often went long stretches without significant changes, now boasts smart new, user-friendly features. The needed upgrades add interest and value for users — and investors.

The moves began in late 2014 and continue through the second…

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#New Twitter features #Twitter DMs #Twitter log-out screen #Twitter ticket sales #Twitter trends #Vine HD video

The Sports and Social Media Strategy of Meerkat

Meerkat — a live streaming video app for Twitter — burst onto the scene recently. Is it a match made for sports, or another shiny social media object to chase?

It’s probably premature to talk about a social media strategy for an app that just came out.

Or is it?

Part of social media is testing and learning, trial and error, leading the way so others may follow.

Some brands have experimentation…

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#q1SFE15 in Review: There Is No Off-Season for Sports and Social Media

The second annual Sports Fan Engagement Forum was held March 2-3 in Kansas City.

I’ve caught up on my sleep and let my brain process the knowledge dropped at the second annual Sports Fan Engagement Forum, held this week in Kansas City. Like last year, it was a chance to meet in real life people I admire — and have come to know thanks to social media.

#Q1SFE15was also a chance to immerse myself in…

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#smsports #Digital Sports Fan Engagement Conference #FOMO #Major League Baseball #NBA #NFL #Sports and Social Media #Twitter

#q1SFE15 Day 1: Fan Engagement Drives Sports Strategy

The sports fan was at the center of nearly every discussion at day one of the second annual Sports Fan Engagement Forum.

And why not?

Just like traditional business models put the customer at the center of everything they do, sports teams and leagues acknowledged that fans drive key decision-making and strategy in digital, social media, event activations, and more.

How do teams and leagues…

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#q1sfe15 #Digital Sports Fan Engagement Conference #Sports and Social Media #Twitter

The Sports and Social Media Strategy of Putting the Fan First

Here’s a primer for #q1SFE15: The second annual Sports Fan Engagement Forum is March 2-3 in Kansas City.

Whenever I get the chance talk with others about social media, I strongly suggest — sometimes I even preach — that social media professionals should put the fan, customer, reader — first. It’s about them, not you.

The them is what drives social media. It’s a big conversation, and we’re all…

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#q1sfe15 #smsports #Digital Sports Fan Engagement Conference #Sports and Social Media

Join Fourth and 140 at #q1DSFE14

Join Fourth and 140 at #q1DSFE14 http://wp.me/s1fnvW-q1dsfe14

The second annual Sports Fan Engagement Forum is March 2-3 in Kansas City.

It’s back!

Leaders from sports organizations, major brands and facilities will discuss the growing opportunities digital and social media provide for connecting teams, leagues and players with fans.

The second annual Sports Fan Engagement Forumis a who’s who of sports and social media, and Fourth and 140 is on board once…

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#q1DSFE15 #Sports Fan Engagement Forum

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