Challengein for business is out in the wild!
Are passed almost 2 months from the last Challengein update. We've been really busy figuring out how to evolve the product that we had in our hands, thankfully to the feedback that we've got from the amazing tech hub that StartupChile has created. We've been in touch with hundred of other entrepreneurs and, most of all, in touch with a lot of potential customers.
In this two months we've figure out that there's a strong problem in the market, addressed with a solution that, right now, is not optimal.
Right now there are: -Mediocre Advergames: generally a game with ads into it. #EpicFail... -Good Advergames: the game is studied to make the user play with the brand and the product advertised. Great results in terms of time engagment, but create them is expansive.
We've decided to fix that problem. So, Challengein pivoted its technology in an other direction, the B2B direction. Now, Challengein is a service that create branded games without any technical skills. In just one hour!
It's a website where you choose a game from a list, upload your logo and some images of your product and it creates automatically your game. In few minutes. Then the game is automatically published on the App Stores for you. Right now Challengein creates branded games for iPhones, but soon also for iPad, Android and Facebook.
This kind of product is a tool that advertising agencies can use to create advergames for their customers. And they will use it, because they have different advantages: -they don't have to contract a developer (it's hard to find the good ones) -it's cheaper -it's stress free, you don't have to coordinate a project -in one hour of work it's ready -it's always high quality We're yet on the hard part of that journey, because the product is ready and we've started to try to sell it yet. The feedback from the potential customer is great!
Soon we'll disclose who are our firsts customers, meanwhile check it out, always on http://challengein.com
