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Why Channel Data & Master Data Management Don't Always Get Along… And What To Do About It
How does an MDM strategy help or hurt a channel manager? Read more in the channel blog from data expert Jeremy Miller of Channelinsight.
Click here: http://bit.ly/MRR2C5
More Channel Data Is Better - Isn't it?
A few years ago, I was sitting in a training session for a large customer where the topic was an overview of the corporate channel policy and I over heard a channel manager explaining to a sales rep the policy for getting reported data. It went like this…
Channel Manager: "We'll take any data you can get regardless of quality, from any partner. If it has holes, we'll deal with that later. If they have more fields that we usually get, take the extra data, even if we don't know what it means. We might find a use for it eventually. More channel data is better, right?”
Sales Rep: "Why?"
Channel Manager: "Because more is better."
And here is the funny thing. At the time I believed in her argument - More data is always better than less data right? The best channel solutions have been built around taking immense volumes of data and making them easy to consume in a lot of places, ours included. And there is no shortage of interesting channel data.
Read the entire blog here: http://bit.ly/1nRFZF2
