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CCI's own Steven Kellam and Peter Hornberger led a webinar titled "Give Bad MDF the Boot in 2016." This is an audio excerpt from the webinar where you'll hear our 8 key elements behind successful MDF programs. If you like what you hear, you can view the full webinar recording on the CCI website at channelmanagement.com.
Heather K. Margolis of Channel Maven Consulting joins Channel Wisdom to discuss partner marketing and enablement. In this interview you'll hear Heather's top 3 tips for helping your partners become better marketers along with the answer to this question: "if a partner only has $5,000 for marketing, what should they put it towards?"
Gabriel Carrejo, Director of Business Development at PureMatter, joins Channel Wisdom to discuss social media as a tool to turn partners into brand ambassadors.
Sal Patalano, Chief Revenue Officer at Lenovo Software, joins Channel Wisdom's inaugural podcast to discuss the 9 key steps for transitioning your channel to a SaaS model.
