ChannelWisom

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Episode 5: Get Excited for Through Partner Marketing with Scott England

Scott England of Zift Solutions joins the podcast to discuss what vendors should look for in a TPMA (Through Partner Marketing Agency) along with some of the exciting new trends in through partner mar

[ccichannelwisdom-blog]

How to Kick Off a Conference | CCI

Recently I attended the Channel Focus North America conference in Hollywood. And like everyone else with busy schedules and deadlines, I often miss taking advantage of the social side of these conferences. Interestingly enough, Rod Baptie has recently started creating a social setting on opening night of the conference, in this case, pool side at the event hotel. Admittedly, my...

[ccichannelwisdom-blog]

Provide the Content Buyers Want | CCI

Provide the Content Buyers Want — How, When and Where They Want It. Channel Champion blog by Steven Kellam on the new buyers journey with insights from Heather Margolis

The Channel Champion blog is your source for best practices and industry expertise on all things channel related.

[ccichannelwisdom-blog]

CCI's own Steven Kellam and Peter Hornberger led a webinar titled "Give Bad MDF the Boot in 2016." This is an audio excerpt from the webinar where you'll hear our 8 key elements behind successful MDF programs. If you like what you hear, you can view the full webinar recording on the CCI website at channelmanagement.com.

[ccichannelwisdom-blog]

Heather K. Margolis of Channel Maven Consulting joins Channel Wisdom to discuss partner marketing and enablement. In this interview you'll hear Heather's top 3 tips for helping your partners become better marketers along with the answer to this question: "if a partner only has $5,000 for marketing, what should they put it towards?"

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Gabriel Carrejo, Director of Business Development at PureMatter, joins Channel Wisdom to discuss social media as a tool to turn partners into brand ambassadors.

[ccichannelwisdom-blog]

Sal Patalano, Chief Revenue Officer at Lenovo Software, joins Channel Wisdom's inaugural podcast to discuss the 9 key steps for transitioning your channel to a SaaS model.