Corona Takes Top Spot from Skol in BrandZ™ Top 50 Most Valuable Latin American Brands 2018 Ranking #MEXICOCITY, April 27, 2018 /@PRNewswire/ -- Strong brands rebound impressivelywith 18% total brand value growth after sharp decline in 2017 ranking - Brazil's TV giant #Globo is the highest new entry at No. 8 with a value of $4.3billion - Mexico is home to more of the most valuable brands than any other Latin American country, contributing 35% to the total ranking value #Mexicanbeer Corona is the most valuable brand in Latin America, overtaking Brazil'sSkol, which has held the title for the past two years, according to the sixth-annual BrandZ™ Top 50 Most Valuable Latin American Brands announced today by WPP with data prepared by Kantar. Corona took the top spot in the ranking after seeing an 8% brand value growth to $8.3 billion, edging out Skol, which grew by just 1%. The brand is sold in more than 180 countries and its success and global growth have been helped by Corona's ability to generate an affiliation with the "fun-loving" attributes associated with Mexican and #Latinculture. The 2017 BrandZ LatAm ranking reflected the difficult time faced by many brands in the region with a 22% decline in total brand value. In the 2018 ranking, total brand value increased by 18% to $130.8 billion, boosted by an impressive performance from the strongest and #healthiestbrands, those that believed in their purpose and stayed relevant to the consumers. #Chileanretail giant Falabella, for example, has grown its brand value by 26% to $5.4 billion, by, among other initiatives, being the first in the category to develop an #onlineplatform with full range of products, as well as offering a valuable experience that is continuously reviewed and combined with a clear purpose of knowing and satisfying increasingly demanding consumers. "The power of strong brands to drive improved business performance can be clearly seen in this year's #LatinAmerica Ranking. While the #economy may fluctuate, those brands that are strong will remain more stable in the tough times and grow faster in the good times. The success of @falabella_cl building its #retailempire across the region.