#chouxclaires

[letspareup]

Friday Feature: Chouxbox NYC

Location:

644 Lexington Avenue, New York, NY 10022

10 Words or Fewer:

An American twist on a French classic

Background:

A store that just recently opened in midtown, Chouxbox offers a modern take on a traditional French recipe.  They’ve created all sorts of delicious, unique pastries and sandwiches using their own brand of “chouxbread” - a doughy, sweet creation that is impossible to resist.  Based in midtown right outside the Lexington Av/53rd Street station, this is a perfect place to stop by for a lunchtime sandwich or a post-lunch snack.      

Did you know?

The original “choux” were little dough buns from the 18th century, named as such because of their resemblance to cabbage!

What have they offered on PareUp?

Currently, Chouxbox is working with us to sell through their daily inventory of eclairs, in a variety of delicious flavors.  These include:

Blueberry Cheesecake

Popcorn

Kawanutella

And many others!

Insider Tip:

Get the blueberry cheesecake chouxclaire.  You won’t be disappointed.  For something a little more wild, try the popcorn variation.