#chrisabraham

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Build Your Brand (For Free)

LOVE LOVE LOVE this advice from Chris Abraham: "Honestly, write a check to KnowEm and lock all of your social media profiles down" Read More: http://pbl.sh/6P

[chrisabraham]

Very interesting listen -- and 9 years ago.

[chrisabraham]

For whatever reason I felt very cheesy and goofy. Enjoy!

[chrisabraham]

I was interviewed on this episode of Breaking Banks on the Voice of America, "Digital innovation happens at such lightening speed that in order to stay current you have to try to imagine the future today. In the past sixteen years, the internet has become a new space with its own culture, rules, taboos, and possibilities. This has challenged the traditional way of doing everything, and makes us wonder, WHAT IS The NEXT BIG THING? Today on Breaking Banks, Brett King is speaking with Scott Bales, the global leader on Innovation, Trends, Design and Mobility, and Chris Abraham, a leading global expert in digital, including digital PR, social media marketing, and Internet crisis response, and they will be discussing what to expect next...and then again after that."

[chrisabraham]

I was interviewed on this episode of Breaking Banks on the Voice of America, "Digital innovation happens at such lightening speed that in order to stay current you have to try to imagine the future today. In the past sixteen years, the internet has become a new space with its own culture, rules, taboos, and possibilities. This has challenged the traditional way of doing everything, and makes us wonder, WHAT IS The NEXT BIG THING? Today on Breaking Banks, Brett King is speaking with Scott Bales, the global leader on Innovation, Trends, Design and Mobility, and Chris Abraham, a leading global expert in digital, including digital PR, social media marketing, and Internet crisis response, and they will be discussing what to expect next...and then again after that."

[chrisabraham]

Are you managing social media as part of your nonprofit’s marketing mix? Then this workshop is for you! In this case-study style workshop you will learn: How to think about content for use in social media Where to source content including internal and external stakeholders What tool and approaches can be used to distribute and amplify your social media impact How to analyze the results of message amplification effects Hosted By: United Way Worldwide & GaggleAMP 1:00PM - Registration and networking 1:30PM - Identifying & Creating Nonprofit Content and Content Strategy Chris Abraham - Director, Social Media at Unison Agency 2:00PM - Content Case Study - United Way’s Social Content Strategy Jason Bethke - Manager, Online Engagement & Marketing at United Way Worldwide 2:45PM - Social Media Distribution Case Study - Activating United Way’s Network to Augment, Amplify and Align the Online Brand Experience Brian Cox - Director of Online Engagement at United Way Worldwide Glenn Gaudet - President & Founder , GaggleAMP 3:30PM - Tool Discussion with Q&A Presenter Bios: Chris Abraham - Director, Social Media at Unison Agency is a leading expert in digital: online reputation management (ORM), Internet privacy, social media marketing and digital PR with a focus on blogger outreach, blogger engagement and Internet crisis response. A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, Web strategy consultant and advisor to the industries’ leading companies. Jason Bethke - Manager, Online Engagement & Marketing at United Way Worldwide Brian Cox - Director of Online Engagement at United Way Worldwide As Director of Online Engagement, Brian Cox oversees the digital group at United Way Worldwide, and serves as the primary digital marketer and brand manager online. In this role he is responsible for United Way's strategy and innovation online and in social space. Glenn Gaudet - President, GaggleAMP Glenn brings over 20 years of comprehensive experience in both strategic and product marketing for technology and media companies ranging from startup to $1 Billion in sales. He has delivered results in and pioneered new techniques in marketing technology. He is also the author of Connection, Community & Conversation: Making Social Media Work for Business.

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For all of us who live online, you need to listen to this touching interview in which Sherry Turkle and Krista Tippett get real about how technology has inserted itself into our lives and how that has changed us. "Alive Enough? Reflecting on Our Technology with Sherry Turkle, November 15, 2012" "Each of us, in our everyday interactions, chooses between letting technology shape us and shaping it towards human purposes, even towards honoring what we hold dear. Sherry Turkle, director of the MIT Initiative on Technology and Self, is full of usable ideas — from how to declare email bankruptcy to teaching our children the rewards of solitude." Sherry Turkle is Abby Rockefeller Mauzé Professor of the Social Studies of Science and Technology at MIT. She's the founder and director of the MIT Initiative on Technology and Self. Her books include Alone Together: Why We Expect More from Technology and Less from Each Other.

[chrisabraham]

Here's the audio from my panel at SXSW -- I recorded the entire thing. It was via my Hero2, but I didn't get the video since the little cam fell over before it really took any video. However, I was able to extract an MP3 out of it. Let me know what you think.

Outsourcing and Offshoring Social Customer Service

Brands are now under the gun to deliver blow-away customer service in social media, and they're failing. Big time. Constrained by limited internal resources, inadequate tools, political infighting, and a lack of expertise in the art of online engagement, companies are responding poorly or too slowly ... and sometimes not at all! But what happens when they turn to more savvy digital agencies or business process outsourcing firms (BPOs) for relief? Can businesses successfully outsource or offshore their online "voice”? Our experienced panelists will weigh the business case for social media outsourcing, including the potential backlash from customers who discover that their tweets and Facebook Wall posts are being answered by agents halfway across the world. We'll share our success stories and missteps, and offer practical next steps for taking social customer service to the next level. Presenters Bryan Person Dir of Custom Success Lithium Technologies Inc My role at Lithium Technologies is to help our enterprise clients provide blow-away customer care to their customers across the social web. I provide strategic counsel on best practices in social customer care and online engagement, and training/implementation on our cloud-based platform. Chris Abraham Dir Social Media Unison Agency Chris Abraham is Director of Social Media for Unison, a full-service digital and branding agency. Chris is a leading expert in digital: online reputation management (ORM), Internet privacy, social media marketing and digital PR with a focus on blogger outreach, blogger engagement and Internet crisis response. A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, Web strategy consultant and advisor to the industries’ leading companies. Chris is based in Washington, D.C. Michelle Kostya Sr Mgr, Social Media Rogers Communications Michelle Kostya is Senior Manager, Social Media Enablement at Rogers Communications. In this role Michelle is working to provide guidelines, best practices as well as a framework for measurement and social media insights for the company. In her previous role as Program Manager for Social Media Support for BlackBerry she was central in setting the the road map and direction for social customer service. While at Research In Motion, Michelle initiated and rolled out a social media support team providing help to customers on Twitter (@BlackBerryHelp) and jump started the BlackBerry Community Support Forums by engaging with community members. Michelle’s background in customer service as well as marketing, product management provides her with a unique perspective on social media in business. Rohit Kapoor Sr Dir & Principal Capgemini Rohit Kapoor is a Solution Development Executive and the business leader for the Social Media Management practice at Capgemini BPO. Rohit has over 20 years of customer facing roles across various industries and regions. Starting off in the hospitality industry allowed Rohit to form a strong outlook to excellence in customer experience. During his 7 years with Dell, Rohit took on multiple roles focused on, solution development, business intelligence services, and call centers management. He has consistently delivered innovative customer service solutions utilizing new and emerging technologies.