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Harry Potter: From Subculture to Social Movement
Much has changed regarding the way individuals perceive the Harry Potter fandom. Since the first book and film were released most can realize how the negative stereotypes portrayed then, cease to exist now. As the first stories in the series were being brought to life through cinema, many thought such fans as any other form of “geeky” subculture simply because they were being exposed to something entirely new within the fantasy genre. It was an automatic assumption. According to Media and Cultural Studies professor Lin Duong at the University of California Riverside, she lectured on how a subculture is a “distinct social group that defines themselves in opposition to mainstream culture.” However, as the last film and novel was released, one can notice how this once so called “subculture” became the very opposite of such a definition. Due to the Harry Potter fandom expanding their knowledge about the book series, society has come to a liking of the Potter world to a point where it became a global mainstream phenomenon (i.e. Book Releases/ midnight parties for the series). After this occurred, the thought of a Harry Potter fan transformed into someone who was cool and trendy. That being said, anyone can see how well defended Harry Potter has become toward members of society. According to its online poll discussion named Are Harry Potter Fans That Annoying? fandom based website called Escapist, anyone reading the comments left by viewers can see how more defend the series rather than state their annoyance. Through an unbiased commenter whose username was Kahunaburger, he states how the question should not be if Harry Potter fans are annoying, but if fans are annoying in general. He says this to help others understand that one’s passion can easily become misconstrued for another’s apathy. In other words, it is not annoyance but merely an act of jealousy from individuals who are unable to relate as well as others who share similar likings can. From that, the Potter fan base has risen to such an occasion where it can still be a major topic discussed through popular culture despite one’s viewpoint. Just as Sullivan stated within his article Media Fandom and Audience Subcultures, “fans who outwardly and proudly claim their affiliation with their favorite popular culture texts, particularly when those media are generally considered to be “fluff” or mindless distractions from reality, may be challenging the status quo through their activities” (196). However, the Harry Potter fandom indeed challenged the “status quo,” but for that very reason it is why society became so intrigued by the magical culture. From the help of this fantasy world being interpreted through forms of actual enjoyment such as recreational (IQA: International Quidditch Association) and vocational (Universal Studios’ Wizarding World of Harry Potter), anyone can now understand why this “subculture” has transformed into a widely acclaimed social movement.
Works Cited
"Are Harry Potter Fans Really That Annoying?" The Escapist. N.p., July 2011. Web. 17 Dec. 2014.
<http://www.escapistmagazine.com/forums/read/18.301150-Poll-Are-Harry-Potter-Fans-Really-That-Annoying>.
Meyer, Robinson. "The 100 Books Facebook Users Love." The Atlantic. Atlantic Media Company, 08 Sept. 2014. Web. 19 Dec. 2014. <http://www.theatlantic.com/technology/archive/2014/09/the-100-books-that-facebook-users-love/379797/>.
Sullivan, John. “AUDIENCES AS PRODUCERS AND SUBCULTURES.” Media Fandom and Audience Subcultures (n.d.): 189-212. Web.
Bricolage: The Way Fans Build an Empire Through a Single Book Series
The Harry Potter fandom causes many to expand beyond the books and movies. With loyal fans being members of such an active participatory culture, Harry Potter has the power to successfully coexist within the real world. To be more specific, The Wizarding World of Harry Potter is what enables the series to remain full of life even after its last story had been released. With the combined works of Henry Jenkins’ article Television Fans, Poachers, Nomads, and John Sullivan’s Media Fandom and Audience Subcultures article, anyone can see how such a major franchise made its way into reality. Fans can never get enough of these characters and the world they live in so, rather than “simply consume the text,” they “share their passion with others [by...] integrating elements of the media text into their own lives” (Sullivan, 195) and “become active participants in the construction and circulation of textual meanings” (Jenkins, 2). From this, the idea of bricolage comes into perspective.
To define bricolage as stated by University of California Riverside's Media and Cultural Studies Professor Lin Duong, it is the “practice of working with whatever materials are at hand” (lecture slide).” It proves how “fans [indeed] occupy an interesting position in society” (Sullivan 195) because they are willing to create and expand on ideas based upon J.K. Rowling’s very story. This fandom becomes inspired simply through the books and movies they love and create ways that eventually lead to something as great as a theme park. According the park’s very website, this “fully immersive Harry Potter themed environment [has brought] to life the bestselling books by J.K. Rowling and the blockbuster feature films from Warner Bros. Since that time, it has become a global phenomenon, entertaining millions of people from around the world” (wizardingworldharrypotter.com). It has even gotten to the point where fans helped create the second location of the Wizarding World in Hollywood California (opening in 2016) due to the request from West coast fanatics. In other words, because of dedicated Harry Potter fans expanding the books into an interactive world they never want to escape, anyone can see how easily capable dedicated fandom’s have an impact on the society they live in.
If you can’t get enough of Harry Potter too, check out the park for yourself! Buy tickets from the link below.
https://www.universalorlando.com/Theme-Parks/Wizarding-World-Of-Harry-Potter-Offer2.aspx?s_tnt=183979:2:0
Works Cited
"Harry Potter Theme Park – Wizarding World Harry Potter – Orlando – Florida." Harry Potter Theme Park Wizarding World Harry Potter Orlando Florida RSS. Harry Potter Theme Park Fan Site, n.d. Web. 17 Dec. 2014.
<http://www.wizardingworldharrypotter.com/>.
Jenkins, Henry, III. “Television, Fans, Poachers, Nomads.” Textual Poachers: Television Fans and Participatory Culture (1992): n. pag. Web.
Sullivan, John. “AUDIENCES AS PRODUCERS AND SUBCULTURES.” Media Fandom and Audience Subcultures (n.d.): 189-212. Web.
"The Wizarding World of Harry Potter." Harry Potter Wiki. N.p., n.d. Web. 19 Dec. 2014. <http://harrypotter.wikia.com/wiki/The_Wizarding_World_of_Harry_Potter>.